Part-Time Brand Marketing & Events Coordinator

HSE LOGO; Charlotte (NC); Sur place; USD 25 000 - 39 000; Temps partiel

Résumé du poste

Hornets Sports & Entertainment seeks a Part-Time Brand Marketing Assistant to drive grassroots marketing, fan experiences, and community activations around the Hornets brand in Charlotte. You will own watch parties, influencer programs, events, and partnerships, coordinating across teams to deliver on-brand experiences from concept to completion.

The role requires flexible hours including weekends and events, a Bachelor’s degree in marketing or related field, and strong organization and

Qualifications

• 2-3 years of Marketing, Communications and/or Events experience.
• Bachelor’s degree in marketing or related field.
• Must be able to work flexible hours including weekends, evenings, holidays and events/games.
• Proficient in MS Office including Excel and PowerPoint.
• Strong organizational, interpersonal, and written communication skills.
• Must have a valid driver’s license and be able to pass a pre-employment MVR check.
• Must meet Hornets Sports & Entertainment driving eligibility requirements for duration of employment.
• Must be able to lift 25–50 lbs.

Responsabilités

• Cultivate culture and community around the Hornets brand through grassroots marketing initiatives and fan experiences.
• Own the development and execution of watch parties, fan meetups, and other year-round experiences that strengthen connections between the Hornets and fans.
• Coordinate influencer and creator marketing programs that amplify key brand moments, including games, concerts, special events, and community initiatives.
• Manage influencer relations efforts, including outreach, gifting, credentialing, event hosting, and content coordination.
• Partner with internal teams to bring brand marketing campaigns to life across digital, social, experiential, and community touchpoints.
• Maintain and manage the Brand Marketing event and activation calendar, ensuring alignment across initiatives and organizational priorities.
• Track campaign and activation performance, compiling recaps, insights, and recommendations to inform future brand marketing efforts.
• Manage budgets, invoices, purchase orders, and expense tracking for assigned activations, events, and influencer initiatives.
• Coordinate the sourcing and distribution of branded merchandise, promotional items, giveaways, and influencer gifting experiences that enhance fan engagement and brand affinity.
• Other duties as assigned by Manager.

Connaissances

Marketing experience

Event coordination

Strong communication

Flexible hours

Formation

Bachelor's in Marketing or related field

Outils

Microsoft Office (Excel, PowerPoint)

Description du poste

Hornets Sports & Entertainment seeks a Part-Time Brand Marketing Assistant to drive grassroots marketing, fan experiences, and community activations around the Hornets brand in Charlotte. You will own watch parties, influencer programs, events, and partnerships, coordinating across teams to deliver on-brand experiences from concept to completion.

The role requires flexible hours including weekends and events, a Bachelor’s degree in marketing or related field, and strong organization and