Group Sales & Fan Experience Executive

Charlotte Hornets; Charlotte (NC); On-site; USD 48,000 - 70,000; Full time

Job summary

Hornets Sports & Entertainment (HSE) is seeking a driven Group Sales Account Executive in Charlotte to propel group ticket revenue and develop new business relationships. You will craft memorable fan experiences, manage client relations, and drive renewals while supporting game-day entertainment and special events.

The role emphasizes a proactive, goal-oriented approach, strong communication, and the ability to work evenings, weekends, and home games as needed.

Qualifications

• Bachelor's degree preferred but not required.
• Self-starter with a positive attitude and strong work ethic.
• Ability to work collaboratively as a valuable member of the sales team.
• Excellent written and verbal communication skills with a customer-first approach.
• Strong organizational and multitasking abilities, managing multiple projects.
• Creative and enthusiastic with a passion for fan engagement.
• Strong interpersonal skills to build relationships with clients and prospects.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Networking ability to build connections within the business community.
• Flexibility to work all home games, including evenings, weekends, and holidays.
• Minimum of one year of successful group sales experience in sports, entertainment or related industry.

Responsibilities

• Proactively prospect and cold call area businesses to generate group ticket opportunities.
• Consistently meet or exceed weekly/monthly group ticket revenue goals.
• Maintain accurate records of client interactions in CRM.
• Sell group tickets, season plans, mini-plans, and premium seating.
• Build and cultivate relationships with clients for renewals and referrals.
• Handle inbound sales inquiries and convert prospects.
• Develop relationships to drive renewals and referrals.
• Identify and implement new theme nights and group outings.
• Sell and coordinate fan experiences to enhance game-day entertainment.

Skills

Group sales

New business development

Customer service

Communication

Relationship building

Organizational skills

Cold calling

Time management

Team player

Networking

Education

Bachelor's degree preferred

Job description

Hornets Sports & Entertainment (HSE) is seeking a driven Group Sales Account Executive in Charlotte to propel group ticket revenue and develop new business relationships. You will craft memorable fan experiences, manage client relations, and drive renewals while supporting game-day entertainment and special events.

The role emphasizes a proactive, goal-oriented approach, strong communication, and the ability to work evenings, weekends, and home games as needed.