Brand Experience & Community Events Coordinator

Hornets-Basketball-LLC; Charlotte (NC); Sur place; USD 25 000 - 36 000; Temps partiel

Résumé du poste

Hornets-Basketball-LLC is seeking a Part-Time Brand Marketing Assistant to drive grassroots marketing efforts and experiential brand activations. You will coordinate watch parties, influencer programs, community events, local partnerships, and other brand experiences from concept through completion.

The role collaborates across teams to ensure on-brand execution, operational excellence, and strong fan engagement.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2-3 years of experience in Marketing, Communications and/or Events.
• Must be able to work flexible hours including weekends, evenings, holidays and events/games as assigned.
• Proficient in Microsoft Office systems including Excel and PowerPoint.
• Ability to work in a fast-paced environment.
• Must be organized, highly motivated, and team oriented.
• Ability to manage multiple priorities and meet deadlines.
• Strong interpersonal, verbal, and written communication skills.

Responsabilités

• Cultivate culture and community around the Hornets brand through grassroots marketing initiatives, fan experiences, and community activations.
• Own development and execution of watch parties, fan meetups, and other year-round experiences.
• Coordinate influencer and creator marketing programs that amplify key brand moments.
• Manage influencer relations, including outreach, gifting, credentialing, event hosting, and content coordination.
• Partner with internal teams to bring brand marketing campaigns to life across digital, social, experiential, and community touchpoints.
• Maintain and manage the Brand Marketing event and activation calendar, ensuring alignment across initiatives.
• Track campaign and activation performance, compiling recaps and insights to inform future efforts.
• Manage budgets, invoices, purchase orders, and expense tracking for activations, events, and influencer initiatives.
• Coordinate sourcing and distribution of branded merchandise, giveaways, and influencer gifting experiences.

Connaissances

Interpersonal communication

Verbal communication

Written communication

Multitasking

Time management

Teamwork

Organization

Flexibility

Formation

Bachelor's degree in Marketing

Outils

MS Office (Excel, PowerPoint)

Description du poste

Hornets-Basketball-LLC is seeking a Part-Time Brand Marketing Assistant to drive grassroots marketing efforts and experiential brand activations. You will coordinate watch parties, influencer programs, community events, local partnerships, and other brand experiences from concept through completion.

The role collaborates across teams to ensure on-brand execution, operational excellence, and strong fan engagement.