Brand Marketing Assistant (Part-Time)

HSE LOGO; Charlotte (NC); On-site; USD 25,000 - 39,000; Part time

Job summary

Hornets Sports & Entertainment seeks a Part-Time Brand Marketing Assistant to drive grassroots marketing, fan experiences, and community activations around the Hornets brand in Charlotte. You will own watch parties, influencer programs, events, and partnerships, coordinating across teams to deliver on-brand experiences from concept to completion.

The role requires flexible hours including weekends and events, a Bachelor’s degree in marketing or related field, and strong organization and

Qualifications

• 2-3 years of Marketing, Communications and/or Events experience.
• Bachelor’s degree in marketing or related field.
• Must be able to work flexible hours including weekends, evenings, holidays and events/games.
• Proficient in MS Office including Excel and PowerPoint.
• Strong organizational, interpersonal, and written communication skills.
• Must have a valid driver’s license and be able to pass a pre-employment MVR check.
• Must meet Hornets Sports & Entertainment driving eligibility requirements for duration of employment.
• Must be able to lift 25–50 lbs.

Responsibilities

• Cultivate culture and community around the Hornets brand through grassroots marketing initiatives and fan experiences.
• Own the development and execution of watch parties, fan meetups, and other year-round experiences that strengthen connections between the Hornets and fans.
• Coordinate influencer and creator marketing programs that amplify key brand moments, including games, concerts, special events, and community initiatives.
• Manage influencer relations efforts, including outreach, gifting, credentialing, event hosting, and content coordination.
• Partner with internal teams to bring brand marketing campaigns to life across digital, social, experiential, and community touchpoints.
• Maintain and manage the Brand Marketing event and activation calendar, ensuring alignment across initiatives and organizational priorities.
• Track campaign and activation performance, compiling recaps, insights, and recommendations to inform future brand marketing efforts.
• Manage budgets, invoices, purchase orders, and expense tracking for assigned activations, events, and influencer initiatives.
• Coordinate the sourcing and distribution of branded merchandise, promotional items, giveaways, and influencer gifting experiences that enhance fan engagement and brand affinity.
• Other duties as assigned by Manager.

Skills

Marketing experience

Event coordination

Strong communication

Flexible hours

Education

Bachelor's in Marketing or related field

Tools

Microsoft Office (Excel, PowerPoint)

Job description

The Part-Time Brand Marketing Assistant will help drive grassroots marketing efforts and experiential brand activations that deepen community engagement and brand affinity. This role will coordinate and execute initiatives including watch parties, influencer campaigns, community events, local partnerships, and other brand experiences, collaborating across teams to ensure impactful, on-brand execution and operational excellence from concept through completion.

Hornets Values

• We operate with the highest level of integrity, driven by moral standards that guide us in everything we do.
• We communicate with full candor; openly, honestly, and respectfully with clarity.
• We work in the spirit of one team, committed to one vision, shared values, and an inclusive culture that ensures every person feels valued and respected.
• We hold ourselves accountable, and responsible to raise high levels of expectations of ourselves and our team.
• We compete at the highest levels and strive to be the best at everything we do
• We act with resilience and thrive in the face of challenges bringing others along with us.

Essential Duties and Responsibilities

• Help cultivate culture and community around the Hornets brand through grassroots marketing initiatives, fan experiences, and community-focused activations.
• Own the development and execution of watch parties, fan meetups, and other year-round experiences that strengthen connections between the Hornets and fans.
• Coordinate influencer and creator marketing programs that amplify key brand moments, including games, concerts, special events, and community initiatives.
• Manage influencer relations efforts, including outreach, gifting, credentialing, event hosting, and content coordination.
• Partner with internal teams to bring brand marketing campaigns to life across digital, social, experiential, and community touchpoints.
• Maintain and manage the Brand Marketing event and activation calendar, ensuring alignment across initiatives and organizational priorities.
• Track campaign and activation performance, compiling recaps, insights, and recommendations to inform future brand marketing efforts.
• Manage budgets, invoices, purchase orders, and expense tracking for assigned activations, events, and influencer initiatives.
• Coordinate the sourcing and distribution of branded merchandise, promotional items, giveaways, and influencer gifting experiences that enhance fan engagement and brand affinity.
• Other duties as assigned by Manager.

Required Skills, Experience and Abilities

To perform the job successfully, you should demonstrate the following competencies:

• Bachelors in marketing or related business degree from an accredited college or university
• 2-3 years of experience in Marketing, Communications and/or Events
• Must be able to work flexible hours including weekends, evenings, holidays and events/games as assigned.
• Proficient in Microsoft Office systems including Excel and PowerPoint.
• Ability to work in a fast-paced environment.
• Must be organized, highly motivated, and team oriented.
• Ability to manage multiple priorities and meet deadlines.
• Strong interpersonal, verbal, and written communication skills.
• This position requires a valid driver’s license and is subject to a pre-employment Motor Vehicle Record (MVR) check as a condition of employment.
• Must continue to meet Hornets Sports & Entertainment driving eligibility requirements for the duration of employment in this role.
• Must have the ability to lift 25 - 50 lbs.

Additional Information

This is a part-time position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodation to perform the stated job duties will be considered.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.