Part-Time Brand Activations Specialist

Hornets Basketball Brand; Charlotte (NC); In loco; USD 22.000 - 30.000; Part-time

Descrizione del lavoro

Hornets Basketball Brand is seeking a Part-Time Brand Marketing Assistant to drive grassroots marketing efforts and experiential activations that deepen community engagement and brand affinity in Charlotte, NC. You will coordinate watch parties, influencer programs, events, and partnerships, working across teams for on-brand execution.

The role requires 2–3 years of marketing/event experience, strong communication skills, and flexibility to work weekends and events.

Competenze

• Bachelor's degree in Marketing or related field.
• 2–3 years of experience in Marketing, Communications and/or Events.
• Must be able to work flexible hours including weekends, evenings and events.
• Proficient in Microsoft Office (Excel, PowerPoint).
• Ability to work in a fast-paced environment.
• Must be organized, motivated, and team oriented.

Mansioni

• Help cultivate culture and community around the Hornets brand through grassroots marketing initiatives and fan experiences.
• Own development and execution of watch parties and other year-round experiences.
• Coordinate influencer and creator marketing programs around key brand moments.
• Manage influencer relations including outreach, gifting, credentialing, hosting, and content coordination.
• Partner with internal teams to bring brand marketing campaigns to life across digital, social, experiential, and community touchpoints.
• Maintain and manage the Brand Marketing event calendar and ensure alignment with priorities.
• Track campaign performance and compile insights for future activations.
• Manage budgets, invoices, POs, and expense tracking for activations and events.
• Coordinate sourcing and distribution of branded merchandise and giveaways.

Conoscenze

Marketing experience

Event coordination

Communication skills

Time management

Driver's license

Formazione

Bachelor's in Marketing

Strumenti

Microsoft Office

Descrizione del lavoro

Hornets Basketball Brand is seeking a Part-Time Brand Marketing Assistant to drive grassroots marketing efforts and experiential activations that deepen community engagement and brand affinity in Charlotte, NC. You will coordinate watch parties, influencer programs, events, and partnerships, working across teams for on-brand execution.

The role requires 2–3 years of marketing/event experience, strong communication skills, and flexibility to work weekends and events.