Lifecycle Marketing Lead - Salesforce & Automation

Behavioral Innovations

Plano (TX)

Sur place

USD 100 000 - 140 000

Plein temps

Il y a 12 jours

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Résumé du poste

Behavioral Innovations is seeking a Lifecyle Marketing Manager to own lifecycle strategy, automated journeys, and audience analytics on Salesforce Marketing Cloud. You will write content, manage direct mail programs, and drive testing programs across multiple markets while ensuring HIPAA compliance and data governance.

The role requires strong writing, analytics, and project management skills, with 5+ years in lifecycle or related marketing.

Qualifications

5+ years in lifecycle, CRM, marketing automation or direct-response marketing, ideally in healthcare or multi-location services.
Hands-on experience administering an enterprise marketing automation platform (Salesforce Marketing Cloud strongly preferred) and building automated journeys end to end.
Strong marketing writing, editing and proofreading skills with ability to turn goals into clear messaging.
Proven experience designing and running testing programs (A/B, multivariate, holdout) and turning results into decisions.
Strong understanding of segmentation, personalization, attribution and campaign analysis, plus strong SQL and data skills.
Experience managing direct mail and print vendors is a plus.
Knowledge of HIPAA, TCPA and CAN-SPAM and privacy-safe tracking in healthcare.
Strong project management and communication skills for handling multiple markets and stakeholders.
Bachelor's degree in marketing, business, analytics or a related field.

Responsabilités

Lifecycle Strategy and Campaign Calendar: plan annual, quarterly, and monthly lifecycles aligned to care rhythms and growth goals.
Automated Journeys: design, build, test, and maintain end-to-end journeys.
Audience Segmentation: build segments from source, location, funnel stage, waitlist status, payer, age band, and engagement history.
Testing and Optimization: own the testing roadmap and document decisions.
Content and Creative: write/edit subject lines, copy, and CTAs for email and SMS; brief designers.
Marketing Cloud Administration and Deliverability: manage data extensions, permissions, QA, scheduling, and sender reputation.
Direct Mail and Vendor: coordinate with vendors, timelines, budgets, and reporting.
Measurement and Reporting: define KPIs for lifecycle strategy.
Data Governance and Compliance: ensure HIPAA/TCPA/CAN-SPAM compliance and consent management.