Paid Social Lead: Associate Director (Remote)

Directive; Dallas (TX); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision

401(k) with match

Unlimited PTO

Annual retreat

Job summary

Directive Consulting is seeking an Associate Director of Paid Social to lead a pod of up to 8 Social Media Strategists on the Communications team. You will drive strategic excellence, ensure client goals are met, and promote our Social Advertising methodology across LinkedIn, Meta, and other platforms.

The role demands deep paid-social expertise, strong leadership, and the ability to translate data into compelling narratives for mid-market and enterprise accounts._REMOTE-first with US focus and

Qualifications

• 4+ years experience at a performance/digital marketing agency (bonus for B2B).
• 2+ years people management experience.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta.
• Understanding of different Ad Units within the LinkedIn and Meta Platforms such as conversation ads, document ads, CTV and more.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
• Ability to delegate to team members to ensure joint success.
• Ability to de-escalate client fires and proactively prevent fires from starting.
• Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
• Ability to drive results and measure via OCT.
• Proven and measurable success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Equal parts competitive and curious; you’re a true problem solver.
• You live on the cutting edge of the industry, always looking for opportunities to grow and share.
• Ability to organize, prioritize and manage multiple projects simultaneously.
• You’re quality-obsessed and have not lost your soul for advertising.
• Travel to visit clients approximately once per year, per client or as needed.

Responsibilities

• Lead a pod of up to 8 Social Media Strategists, setting tone for excellence across the team and clients.
• Set goals for each client engagement within the pod.
• Ensure clients follow best practices and our Social Advertising methodology.
• Understand moments of decision and support strategists to secure approvals.
• Ensure roadblocks are discussed in 1x1s and action plans are created to overcome them.
• Foster leadership rather than managing; build structure, cadence, and clear expectations.

Skills

Paid social advertising

LinkedIn Ads

Meta Ads

Team management

Campaign optimization

Data analysis

Tools

LinkedIn Campaign Manager

ZoomInfo

6Sense

Job description

Directive Consulting is seeking an Associate Director of Paid Social to lead a pod of up to 8 Social Media Strategists on the Communications team. You will drive strategic excellence, ensure client goals are met, and promote our Social Advertising methodology across LinkedIn, Meta, and other platforms.

The role demands deep paid-social expertise, strong leadership, and the ability to translate data into compelling narratives for mid-market and enterprise accounts._REMOTE-first with US focus and