Paid Social Growth Lead

Equinox; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Club membership

Performance incentives

Spa and Shop access

Job summary

Equinox is seeking a Paid Social Manager to own the paid social strategy, roadmap, and testing agenda. You will guide agency execution, drive CPA/ROAS targets, and partner with Marketing Analytics to define what we measure and how we learn.

The role collaborates with Growth, Brand/Creative, CRM, and Digital Experiences to translate insights into action while upholding privacy‑safe targeting and brand safety.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4–6+ years managing paid social at scale with clear ownership of strategy, budgets, and outcomes (in‑house or agency).
• Proficiency with Facebook Ads Manager, TikTok Ads, and LinkedIn; strong grasp of bidding strategies, audience construction, and frequency/sequence management.
• Proven agency leadership (SLAs, QA, test roadmaps) and the ability to challenge partners with insight‑backed recommendations.
• Strong analytics fluency (GA4/Adobe; Looker/Tableau/Power BI) and comfort communicating CPA/ROAS/LTV and incrementality with stakeholders.
• Demonstrated experimentation rigor (A/B and, when feasible, holdouts/geo or lift tests) and performance storytelling for executive audiences.
• Familiarity with privacy‑safe targeting/measurement (consent modes, server‑side conversions) and UTM/naming governance; excellent organization and cross‑functional communication.

Responsibilities

• Set objectives/OKRs and platform/format strategy (Meta, TikTok, LinkedIn).
• Write briefs, define SLAs and QA standards, prioritize the backlog, enforce governance, and drive learning velocity.
• Build bottoms‑up forecasts and scenarios; manage pacing to deliver CPA/ROAS targets with relevant partners.
• Own a structured test plan with hypotheses, guardrails, and rollout criteria.
• Define conversion taxonomy, consent‑aware tracking, and server‑side conversions; build dashboards and scorecards.
• Translate auction and audience insights into creative briefs and CRO‑aligned landing experiences.
• Build/exclude/lookalike strategies using 1P data and maintain data hygiene.
• Manage platform reps and agency partners; pilot betas and codify learnings for scale.
• Collaborate with Growth, Brand/Creative, CRM, Digital Experiences/Web/App, and Marketing Analytics to turn insights into action.
• Uphold privacy‑safe targeting and measurement and ensure brand suitability across buys.

Skills

Facebook Ads Manager

TikTok Ads

LinkedIn Ads

Agency leadership

GA4/Adobe Analytics

Looker/Tableau/Power BI

A/B testing

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

GA4/Adobe Analytics

Looker/Tableau/Power BI

Job description

Equinox is seeking a Paid Social Manager to own the paid social strategy, roadmap, and testing agenda. You will guide agency execution, drive CPA/ROAS targets, and partner with Marketing Analytics to define what we measure and how we learn.

The role collaborates with Growth, Brand/Creative, CRM, and Digital Experiences to translate insights into action while upholding privacy‑safe targeting and brand safety.