Paid Social Manager — Growth & Creative Impact

Equinox; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Complimentary Club membership

Commission opportunities

Wellness perks and services

Job summary

Equinox is seeking a Paid Social Manager to own paid social strategy, direct agency execution, and connect creative, audiences, budget, and performance across platforms. You will lead the testing agenda and partner with Marketing Analytics to define what we track and how we learn.

The role requires 4–6+ years managing paid social, hands-on experience with Meta/TikTok/LinkedIn, and a proven ability to drive CPA/ROAS improvements while ensuring privacy-friendly targeting.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4–6+ years managing paid social at scale with ownership of strategy, budgets, and outcomes.
• Proficiency with Facebook Ads Manager, TikTok Ads, and LinkedIn; strong grasp of bidding strategies, audience construction, and frequency/sequence management.
• Proven agency leadership (SLAs, QA, test roadmaps) and the ability to challenge partners with insight-backed recommendations.
• Strong analytics fluency (GA4/Adobe; Looker/Tableau/Power BI) and comfort communicating CPA/ROAS/LTV and incrementality with stakeholders.
• Familiarity with privacy-safe targeting/measurement (consent modes, server-side conversions) and UTM/naming governance.

Responsibilities

• Set objectives/OKRs and platform strategy across Meta, TikTok, LinkedIn; define geo/prioritization.
• Write briefs, define SLAs and QA standards, prioritize the backlog, enforce UTM/naming governance, run weekly WIPs/QBRs.
• Build bottoms-up forecasts and scenarios; manage pacing/reallocation to deliver CPA/ROAS/payback targets with Growth, Finance, and Marketing Analytics.
• Own a structured test plan (creatives, audiences, bidding, placements) with hypotheses, guardrails, and rollout criteria.
• Define conversion taxonomy and server-side tracking; partner with Analytics to build dashboards and deliver weekly/monthly readouts.
• Translate insights into creative briefs; track fatigue and optimize landing experiences with Brand/Creative.
• Build/lookalike strategies using 1P data; maintain list hygiene; coordinate with Data/Analytics on tests.
• Manage platform reps and agency partners; pilot betas and codify learnings for scale.
• Collaborate with Growth, Brand/Creative, CRM, Digital Experiences/Web/App, and Marketing Analytics.

Skills

Facebook Ads Manager

TikTok Ads

LinkedIn Ads

Bidding strategies

Audience construction

Frequency management

Analytics fluency

A/B testing

Agency leadership

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

GA4

Adobe Analytics

Looker

Tableau

Power BI

Job description

Equinox is seeking a Paid Social Manager to own paid social strategy, direct agency execution, and connect creative, audiences, budget, and performance across platforms. You will lead the testing agenda and partner with Marketing Analytics to define what we track and how we learn.

The role requires 4–6+ years managing paid social, hands-on experience with Meta/TikTok/LinkedIn, and a proven ability to drive CPA/ROAS improvements while ensuring privacy-friendly targeting.