Director, Organic Social & Creator Growth

SmartRecruiters, Inc.; New York (NY); On-site; USD 180,000 - 200,000; Full time

Benefits offered by this job

Competitive salaries

Free club membership

Product and service perks

Job summary

Equinox is seeking a Director of Organic Social & Influencer Marketing in New York to shape how we show up in feeds and culture. You will own social strategy, lead creator partnerships, and guide agency collaboration to drive brand storytelling and measurable revenue.

This role blends brand, culture, creators, commerce, and tech at a luxury lifestyle brand. You will build a sharp, ownable social identity across platforms, develop a high-performing team, and modernize workflows with AI and

Qualifications

• 10+ years of experience across organic social, influencer marketing, content, or culturally driven consumer marketing.
• Deep fluency in Instagram and TikTok, with platform-specific content and tone.
• Experience building creator and influencer programs with measurable results.
• Strong history leading social agencies, creators, production partners, and internal teams.
• Proven ability to hire, manage, and develop high-performing teams.
• Comfort with social technology, automation, AI, analytics, and emerging tools.
• Experience in premium, luxury, or culturally influential consumer brands preferred.

Responsibilities

• Own organic social: set strategy, calendar, platform roles, cadence, content mix.
• Build influencer into growth channel: partnerships, briefs, creator ecosystem.
• Lead agencies and creative output: briefs, casting, copy, photography, video.
• Build and develop the team: ownership, rhythms, accountability, speed.
• Modernize social workflows: listening, publishing, reporting, automation, AI.

Skills

Organic social

Influencer marketing

Team leadership

Social analytics

Creative judgment

Trend awareness

Content strategy

AI/automation in social

Tools

ShopMy

Social listening

Job description

Equinox is seeking a Director of Organic Social & Influencer Marketing in New York to shape how we show up in feeds and culture. You will own social strategy, lead creator partnerships, and guide agency collaboration to drive brand storytelling and measurable revenue.

This role blends brand, culture, creators, commerce, and tech at a luxury lifestyle brand. You will build a sharp, ownable social identity across platforms, develop a high-performing team, and modernize workflows with AI and