Manager, Paid Social

Equinox; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Club membership

Performance incentives

Spa and Shop access

Job summary

Equinox is seeking a Paid Social Manager to own the paid social strategy, roadmap, and testing agenda. You will guide agency execution, drive CPA/ROAS targets, and partner with Marketing Analytics to define what we measure and how we learn.

The role collaborates with Growth, Brand/Creative, CRM, and Digital Experiences to translate insights into action while upholding privacy‑safe targeting and brand safety.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4–6+ years managing paid social at scale with clear ownership of strategy, budgets, and outcomes (in‑house or agency).
• Proficiency with Facebook Ads Manager, TikTok Ads, and LinkedIn; strong grasp of bidding strategies, audience construction, and frequency/sequence management.
• Proven agency leadership (SLAs, QA, test roadmaps) and the ability to challenge partners with insight‑backed recommendations.
• Strong analytics fluency (GA4/Adobe; Looker/Tableau/Power BI) and comfort communicating CPA/ROAS/LTV and incrementality with stakeholders.
• Demonstrated experimentation rigor (A/B and, when feasible, holdouts/geo or lift tests) and performance storytelling for executive audiences.
• Familiarity with privacy‑safe targeting/measurement (consent modes, server‑side conversions) and UTM/naming governance; excellent organization and cross‑functional communication.

Responsibilities

• Set objectives/OKRs and platform/format strategy (Meta, TikTok, LinkedIn).
• Write briefs, define SLAs and QA standards, prioritize the backlog, enforce governance, and drive learning velocity.
• Build bottoms‑up forecasts and scenarios; manage pacing to deliver CPA/ROAS targets with relevant partners.
• Own a structured test plan with hypotheses, guardrails, and rollout criteria.
• Define conversion taxonomy, consent‑aware tracking, and server‑side conversions; build dashboards and scorecards.
• Translate auction and audience insights into creative briefs and CRO‑aligned landing experiences.
• Build/exclude/lookalike strategies using 1P data and maintain data hygiene.
• Manage platform reps and agency partners; pilot betas and codify learnings for scale.
• Collaborate with Growth, Brand/Creative, CRM, Digital Experiences/Web/App, and Marketing Analytics to turn insights into action.
• Uphold privacy‑safe targeting and measurement and ensure brand suitability across buys.

Skills

Facebook Ads Manager

TikTok Ads

LinkedIn Ads

Agency leadership

GA4/Adobe Analytics

Looker/Tableau/Power BI

A/B testing

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

GA4/Adobe Analytics

Looker/Tableau/Power BI

Job description

Company Description

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.

What We Do

We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

Job Description

The Paid Social Manager is the internal channel owner for paid social channels. You will set the strategy and roadmap, direct and challenge the agency to execute with excellence, and close the loop between creative, audiences, budget allocation, and performance. This role owns the testing agenda and the measurement & performance narrative for paid social, partnering with Marketing Analytics to define what we track, how we learn, and how we communicate results across the org.

Responsibilities

• Set objectives/OKRs, portfolio mix (prospecting vs. retargeting/loyalty), platform/format strategy (Meta, TikTok, LinkedIn), and geo/prioritization.
• Write briefs, define SLAs and QA standards, prioritize the backlog, enforce UTM/naming governance, run weekly WIPs/QBRs, and hold partners accountable for learning velocity and results.
• Build bottoms‑up forecasts and scenarios; manage pacing/reallocation to deliver CPA/ROAS/payback targets in partnership with Growth, Finance, and Marketing Analytics.
• Own a structured test plan (creative concepts/variants, audience strategy incl. 1P data/clean audiences, bidding/tCPA/tROAS, placements/inventory, frequency & sequencing) with clear hypotheses, guardrails, and roll‑out criteria.
• Define conversion taxonomy, consent‑aware tracking, pixel/tag standards and server‑side conversions where relevant. Partner with Marketing Analytics to build dashboards/scorecards and deliver crisp weekly/monthly readouts; surfacing insights, wins, learnings, and clear recommendations.
• Translate auction and audience insights into creative briefs; track fatigue and creative win‑rates; partner with Brand/Creative on rapid iteration and CRO‑aligned landing experiences.
• Build/exclude/lookalike strategies using 1P data; maintain list hygiene and identity best practices; partner with Data/Analytics on alerting and acceptance tests to ensure accuracy.
• Manage platform reps (Meta/TikTok/LinkedIn) and agency partners; pilot betas responsibly and codify learnings for scale.
• Work closely with Growth, Brand/Creative, CRM, Digital Experiences/Web/App, and Marketing Analytics to align plans and convert insights into action.
• Uphold privacy‑safe targeting and measurement (GDPR/CCPA) and ensure brand suitability across buys.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4–6+ years managing paid social at scale with clear ownership of strategy, budgets, and outcomes (in‑house or agency).
• Proficiency with Facebook Ads Manager, TikTok Ads, and LinkedIn; strong grasp of bidding strategies, audience construction, and frequency/sequence management.
• Proven agency leadership (SLAs, QA, test roadmaps) and the ability to challenge partners with insight‑backed recommendations.
• Strong analytics fluency (GA4/Adobe; Looker/Tableau/Power BI) and comfort communicating CPA/ROAS/LTV and incrementality with stakeholders.
• Demonstrated experimentation rigor (A/B and, when feasible, holdouts/geo or lift tests) and performance storytelling for executive audiences.
• Familiarity with privacy‑safe targeting/measurement (consent modes, server‑side conversions) and UTM/naming governance; excellent organization and cross‑functional communication.

Pay Transparency

Min $115k - Max $130k

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salaries, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/ All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.