Growth Marketing Director: Multi-Channel Performance

Praxy; New York (NY); On-site; USD 220,000 - 250,000; Full time

Benefits offered by this job

Complimentary Club membership

Club perks & incentives

Commission opportunities

Job summary

Equinox seeks a Senior Director, Growth Marketing to lead performance marketing across Paid Social, Programmatic, SEM, YouTube, TV, and emerging media. You will own the growth roadmap, forecasting, and budget allocation while coordinating agency partners and internal teams to drive CAC/ROAS/LTV improvements.

You will oversee a lean, high-performing team, push a rigorous test-and-learn culture, and insure privacy-safe measurement and brand safety across campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 12+ years in performance marketing with 5+ years leading multi-channel teams and eight-figure budgets across Paid Social, Programmatic, and SEM
• Proven agency orchestration experience and strong platform fluency (Meta, TikTok, YouTube/Google, DV360/The Trade Desk, Microsoft Ads)
• Deep analytics acumen with MMM/MTA/incrementality, comfort with GA4/Adobe and BI tools
• Track record building scalable creative testing systems and landing page/CRO feedback loops
• Exceptional communication and executive storytelling; able to influence senior stakeholders
• Working knowledge of privacy-safe measurement and audience governance

Responsibilities

• Define multi-channel growth strategy, OKRs, and investment mix across prospecting, retargeting, and brand
• Build bottoms-up forecasts, manage budgets, and reallocate to hit CAC, ROAS, payback, and LTV goals
• Lead agency relationships, set SLAs, QA standards, and pilot beta learnings
• Own cross-channel test roadmap with hypotheses, guardrails, and rollout criteria
• Define conversion taxonomy, consent-aware tracking, dashboards, and monthly/quarterly readouts
• Turn audience signals into creative briefs and monitor fatigue and win rates
• Align growth plans with CRM/Lifecycle, Brand, Product, and Regional teams
• Ensure data quality across pixels, server-side conversions, and offline imports
• Hire, coach, and develop a lean high-performing team
• Champion privacy-safe targeting and brand safety across buys

Job description

Equinox seeks a Senior Director, Growth Marketing to lead performance marketing across Paid Social, Programmatic, SEM, YouTube, TV, and emerging media. You will own the growth roadmap, forecasting, and budget allocation while coordinating agency partners and internal teams to drive CAC/ROAS/LTV improvements.

You will oversee a lean, high-performing team, push a rigorous test-and-learn culture, and insure privacy-safe measurement and brand safety across campaigns.