Paid Social Director: Enterprise Campaigns & Leadership

24 Seven Talent; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

24 Seven Talent is seeking a strategic, hands-on Paid Social Manager to lead paid social campaigns for enterprise clients within a fast-paced agency environment. You will guide campaign strategy, oversee execution, mentor junior staff, and partner with cross-functional teams to deliver data-driven results.

The ideal candidate has 3+ years of paid social experience, strong analytical skills, and a proven ability to optimize campaigns across Meta, TikTok, LinkedIn, and other platforms.

Qualifications

• 3+ years of experience in paid social or digital media, preferably within an agency.
• Hands-on experience managing paid social campaigns across major platforms.
• Experience managing enterprise-level client accounts with budgets and performance goals.
• Proven ability to develop, execute, and optimize paid social campaigns that deliver measurable results.
• Strong analytical skills with experience interpreting data and presenting actionable recommendations.
• Experience with campaign measurement, attribution, tracking, and reporting tools.
• Excellent communication and presentation skills for client conversations.
• Experience mentoring or managing junior team members.
• Strong organizational skills to manage multiple accounts, deadlines, and priorities.
• Collaborative, solutions-oriented mindset with a passion for innovation and testing.

Responsibilities

• Lead the planning, execution, optimization, and reporting of paid social campaigns across Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X.
• Manage paid social campaigns for enterprise-level clients, overseeing budgets, targeting, creative testing, and performance optimization.
• Serve as a primary day-to-day client contact, providing strategic recommendations, campaign insights, and performance updates.
• Mentor and develop Paid Social Associates and Senior Associates, providing guidance, training, and ongoing feedback.
• Collaborate with creative, strategy, analytics, and other digital media teams to develop integrated, omnichannel marketing strategies.
• Analyze campaign performance against client KPIs, identifying opportunities to improve efficiency, engagement, conversions, and ROI.
• Develop and execute testing strategies across audiences, creative, messaging, placements, and bidding approaches.
• Partner with creative teams to ensure campaign assets align with platform best practices and performance objectives.
• Leverage native analytics platforms, third-party measurement tools, and attribution solutions to evaluate campaign effectiveness.
• Stay ahead of emerging paid social trends, platform updates, new technologies, and beta opportunities to drive innovation.

Skills

Paid social

Performance marketing

Enterprise experience

Campaign optimization

Analytics

Measurement & attribution

Client communication

Mentoring

Project management

Tools

Meta Ads Manager

Analytics tools

Job description

24 Seven Talent is seeking a strategic, hands-on Paid Social Manager to lead paid social campaigns for enterprise clients within a fast-paced agency environment. You will guide campaign strategy, oversee execution, mentor junior staff, and partner with cross-functional teams to deliver data-driven results.

The ideal candidate has 3+ years of paid social experience, strong analytical skills, and a proven ability to optimize campaigns across Meta, TikTok, LinkedIn, and other platforms.