Director, Paid Social

24 Seven Talent; United States; Hybrid; USD 82,656 - 100,564; Part time

Benefits offered by this job

Benefits through 24Seven

Job summary

A leading talent agency seeks a freelance Director of Paid Social to lead and optimize multi-brand campaigns across Meta, TikTok, and Pinterest. The ideal candidate will have over 7 years of experience in paid social strategy, coupled with hands-on experience and excellent communication skills. You will guide a dynamic team, ensuring alignment across various platforms and stakeholders. This is a temporary role with a hybrid working location, offering a competitive rate of $60–73/hr plus benefits.

Qualifications

• 7+ years in paid social strategy, planning, and buying.
• Direct experience on major social platforms.
• Strong communication and collaboration skills.

Responsibilities

• Lead paid social strategy and planning across brands.
• Oversee execution of campaigns and optimizations.
• Develop social plans and client-facing presentations.

Skills

Paid social expertise

Data-driven problem solving

Communication skills

Collaboration

Excellent communication

Advanced Excel skills

Advanced PowerPoint skills

Tools

Excel

PowerPoint

Pinterest

Job description

Lead Recruiter for Creative, Marketing, and Tech recruiter at 24 Seven Inc.

Title: Director, Paid Social

As a freelance Director, Paid Social you will lead a personal care client across multiple lines of business.

You will oversee full‑funnel paid social activity across Meta, TikTok, and Pinterest, with a heavier focus on mid‑ and upper‑funnel campaigns, plus select commerce and search initiatives.

Duration: January – June 2026

Rate: $60–73/hr (+ benefits through 24Seven)

Location: Hybrid (NYC)

Key Responsibilities

• Lead paid social strategy, planning, and buying oversight across a multi‑brand portfolio
• Ensure accurate, effective execution of campaigns and optimizations against brand and business goals
• Use your hands‑on‑keyboard background to QA campaigns, jump in‑platform when needed, and help troubleshoot
• Oversee full‑funnel programs on Meta, TikTok, and Pinterest, including emerging areas such as TikTok Shop GMV and TikTok/Pinterest search campaigns
• Own core deliverables: weekly (for select lines of business), monthly, and end‑of‑campaign wrap reports
• Lead the development of social plans, tactical recommendations, and client‑facing decks (Excel and PowerPoint)
• Partner closely with internal brand, digital, analytics, and core account teams to ensure cross‑channel alignment
• Maintain strong relationships with platform partners, staying ahead of new betas, formats, and measurement tools
• Develop POVs and education materials on topics such as AI, election impacts, shoppable/social commerce, and social search
• Provide day‑to‑day leadership, coaching, and development for the social team
• Recent, direct in‑platform experience on major social buying platforms is required
• Comfort stepping into platforms (Meta, TikTok, Pinterest) for QA, diagnostics, and optimization guidance
• Act as a primary client contact for status, reporting, and tactical discussions, including live and virtual presentations
• Navigate multiple brand stakeholders and a fast‑changing planning environment with shifting budgets and ad‑hoc requests

Your Experience

• A senior paid social expert with 7+ years in social planning and buying, including recent hands‑on‑keyboard work
• A strategic leader who can connect brand, performance, and commerce objectives
• A data‑driven problem solver who can translate performance into clear, actionable storytelling for clients
• A strong manager and collaborator, comfortable working across internal teams and multiple client stakeholders
• An excellent communicator with advanced Excel and PowerPoint skills
• A supporter of diversity, equity, and inclusion

Preferred Skills & Experience

• 7+ years in paid social strategy, planning, and buying
• Direct buying experience on major social platforms and familiarity with third‑party tools
• Experience leading client relationships and presenting to senior stakeholders
• Background managing and developing a social media team
• Strong grounding in media fundamentals, analytics, and evolving social measurement capabilities

For consideration please apply with your most recent resume.

Seniority level: Director

Employment type: Temporary

Industry: Marketing Services