Paid Search Supervisor: Lead Strategy & Team

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Retirement plans

Paid time off

Employee discounts

Mental health days

Job summary

EssenceMediacom, a leading WPP Media brand, is seeking a Supervisor, Paid Search to manage client-paid search initiatives, lead a small junior team, and foster data-driven strategy development for assigned accounts.

You will optimize campaigns across Google Ads, Microsoft Advertising, SA360, and CM360, partner with clients on performance results, and advance the practice through testing and new tools in a hybrid office setting.

Qualifications

• Bachelor’s degree or equivalent professional work experience.
• 4+ years of hands-on DR paid search across Google Ads, Bing, SA360 and CM360.
• Proven experience launching, optimizing, and scaling Paid Search and PMax campaigns.
• Strong PPC fundamentals: tCPA/ROAS bidding, impression share, keyword research, audience targeting.
• Experience forecasting large paid search portfolios and budgeting with tools like Prisma.
• Experience mentoring junior team members and presenting data-driven results.

Responsibilities

• Lead day-to-day supervision of client-paid search programs including strategy, bids, execution, testing, budgets and goal achievement.
• Oversee a small team (3-4 junior specialists), set priorities, manage workflow and QA across Paid Search campaigns.
• Build client relationships as primary contact, attend status calls, present performance results and strategic recommendations.
• Monitor and evaluate campaign metrics against client KPIs and baselines.
• Track data to uncover opportunities for growth and efficiency; test new campaign types and tools.
• Participate in agency-wide initiatives and tool rollouts to refine the search practice.

Skills

PPC management

Bid strategies

Keyword research

Audience targeting

Team mentorship

Education

Bachelor's degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Google Ads

Microsoft Advertising/Bing

Search Ads 360 (SA360)

Campaign Manager 360 (CM360)

Prisma

Job description

EssenceMediacom, a leading WPP Media brand, is seeking a Supervisor, Paid Search to manage client-paid search initiatives, lead a small junior team, and foster data-driven strategy development for assigned accounts.

You will optimize campaigns across Google Ads, Microsoft Advertising, SA360, and CM360, partner with clients on performance results, and advance the practice through testing and new tools in a hybrid office setting.