Paid Search Lead & Strategy Supervisor

Wpp; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Dental insurance

Pension/retirement plan

Paid time off

Job summary

WPP Media, a leading EssenceMediacom brand, is seeking a Supervisor, Paid Search in the United States. You will manage day-to-day paid search programs for a client, oversee a small team, and develop strategy.

You will build client relationships, present results and recommendations, monitor performance against KPIs, and test new campaign types and automation. We offer hybrid work and comprehensive benefits.

Qualifications

• 4+ years hands-on DR performance campaigns across Google Ads, Microsoft Advertising (Bing), SA360, and CM360.
• Experience launching, optimizing, and scaling Paid Search and PMax campaigns.
• Strong PPC fundamentals: tCPA/ROAS bidding, impression share, keyword research, and audience targeting.
• Experience forecasting large paid search portfolios against CPA/revenue targets and managing budgets.

Responsibilities

• Lead day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
• Oversee a small team (3-4 junior specialists), setting daily execution priorities, managing workflow, and conducting QA across Paid Search, Performance Max campaign setups.
• Build strong client relationships by serving as a primary point of contact, attending recurring status calls, and presenting performance results and strategic recommendations.
• Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
• Continually track and evaluate campaign data against business target metrics, using reporting tools to uncover opportunities for growth and efficiency.
• Test new campaign types, creative formats, and automated tools to improve team efficiency and advance account strategy.
• Participate in agency-wide initiatives, process changes, and tool rollouts to help refine the overall search practice.

Skills

Google Ads

Microsoft Advertising

SA360

CM360

PPC bidding

Keyword research

Audience targeting

Team supervision

Education

Bachelor’s Degree or equivalent

Tools

Prisma

Job description

WPP Media, a leading EssenceMediacom brand, is seeking a Supervisor, Paid Search in the United States. You will manage day-to-day paid search programs for a client, oversee a small team, and develop strategy.

You will build client relationships, present results and recommendations, monitor performance against KPIs, and test new campaign types and automation. We offer hybrid work and comprehensive benefits.