Senior Paid Search Lead - Strategy & Mentorship

Mindshare; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

Mindshare in New York seeks a Supervisor, Paid Search to manage day-to-day client campaigns, mentor junior teammates, and elevate strategy across dedicated accounts.

You will optimize PPC across Google Ads, Microsoft Ads, SA360, and other tools, present results to clients, and stay ahead of industry trends to drive growth for leading brands.

Qualifications

• Bachelor's degree or equivalent professional experience in a relevant field.
• 4+ years in Paid Search Marketing; analytics experience a plus.
• Experience with Google Ads, Google Ad Editor, Microsoft Ads, Microsoft Ads Editor, and SA360.
• Expert PPC optimization techniques (ROI, CPA, CPL, Impression Share).
• Bid management tools familiarity (DoubleClick Search, Kenshoo, Marin, etc.) and 3rd party tracking tools (DoubleClick, Floodlight, Sizmek).
• Experience meeting with and delighting clients; mentoring junior team members.

Responsibilities

• Lead the day-to-day supervision of client-paid search programs, including strategy, bid recommendations, execution, testing plans, budgets, and goal achievement.
• Understand client product and marketing objectives; present to clients regularly.
• Monitor and evaluate campaign performance against KPIs and baselines.
• Stay current on tools and UIs (Ads, Microsoft, SA360, Bid Management Platforms, etc.).
• Develop tools and innovative tactics to improve efficiencies and practice.
• Contribute to corporate initiatives and automation projects.
• Stay abreast of industry trends to enhance offerings.

Skills

Client management

Mentoring

Strategic thinking

Communication

Analytical thinking

Education

Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising

Tools

Google Ads

Google Ad Editor

Microsoft Ads

Microsoft Ads Editor

SA360

DoubleClick Search

Kenshoo

Marin

Searchlight

DoubleClick

Floodlight

Sizmek

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

AboutEssenceMediacom: A Leading WPP Media Brand

This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world's best brands through data-driven media and creative strategies.

Role Summary

As a Supervisor, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

• Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.


• Oversee a small team (~3 junior specialists), setting daily execution priorities,managing workflow, and conducting thorough QA across Paid Search,Performance Max, and Demand Gen campaign setups.


• Build strong client relationships by serving as a primary point of contact,attending recurring status calls, and presenting performance results and strategicrecommendations.


• Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.


• Continually track and evaluate campaign data against business target metrics,using reporting tools to uncover opportunities for growth and efficiency.


• Test new campaign types, creative formats, and automated tools to improveteam efficiency and advance account strategy.


• Participate in agency-wide initiatives, process changes, and tool rollouts to helprefine the overall search practice.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.


• 4+ years of hands-on experience running DR performancecampaigns across Google Ads, Microsoft Advertising (Bing), Search Ads 360(SA360), and Campaign Manager 360 (CM360).


• Proven experience launching, optimizing, and scalingPaid Search and PMax campaigns, with practical exposure to Demand Gen.


• Strong foundation in core PPC mechanics,including tCPA/ROAS bidding strategies, impression share analysis, keywordresearch, and audience targeting.


• Prior experience managing/forecasting large-scale paid searchportfolios against defined CPA, revenue, or conversion targets, and managingbudgets through tools like Prisma.


• Prior experience supervising, delegating to, or mentoringjunior team members (e.g., Senior Associates or Associates).


• Track record of using search engine analytics, and presentation toolsto build clear performance decks from raw data.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000—$140,000 USD

Please read our Privacy Noticefor more information on how we process the information you provide.