Supervisor, Paid Search

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Retirement plans

Paid time off

Employee discounts

Mental health days

Job summary

EssenceMediacom, a leading WPP Media brand, is seeking a Supervisor, Paid Search to manage client-paid search initiatives, lead a small junior team, and foster data-driven strategy development for assigned accounts.

You will optimize campaigns across Google Ads, Microsoft Advertising, SA360, and CM360, partner with clients on performance results, and advance the practice through testing and new tools in a hybrid office setting.

Qualifications

• Bachelor’s degree or equivalent professional work experience.
• 4+ years of hands-on DR paid search across Google Ads, Bing, SA360 and CM360.
• Proven experience launching, optimizing, and scaling Paid Search and PMax campaigns.
• Strong PPC fundamentals: tCPA/ROAS bidding, impression share, keyword research, audience targeting.
• Experience forecasting large paid search portfolios and budgeting with tools like Prisma.
• Experience mentoring junior team members and presenting data-driven results.

Responsibilities

• Lead day-to-day supervision of client-paid search programs including strategy, bids, execution, testing, budgets and goal achievement.
• Oversee a small team (3-4 junior specialists), set priorities, manage workflow and QA across Paid Search campaigns.
• Build client relationships as primary contact, attend status calls, present performance results and strategic recommendations.
• Monitor and evaluate campaign metrics against client KPIs and baselines.
• Track data to uncover opportunities for growth and efficiency; test new campaign types and tools.
• Participate in agency-wide initiatives and tool rollouts to refine the search practice.

Skills

PPC management

Bid strategies

Keyword research

Audience targeting

Team mentorship

Education

Bachelor's degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Google Ads

Microsoft Advertising/Bing

Search Ads 360 (SA360)

Campaign Manager 360 (CM360)

Prisma

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About EssenceMediacom: A Leading WPP Media Brand

This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies.

Role Summary

As a Supervisor, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

• Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
• Oversee a small team (3-4 junior specialists), setting daily execution priorities, managing workflow, and conducting thorough QA across Paid Search, Performance Max campaign setups.
• Build strong client relationships by serving as a primary point of contact, attending recurring status calls, and presenting performance results and strategic recommendations.
• Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
• Continually track and evaluate campaign data against business target metrics, using reporting tools to uncover opportunities for growth and efficiency.
• Test new campaign types, creative formats, and automated tools to improve team efficiency and advance account strategy.
• Participate in agency-wide initiatives, process changes, and tool rollouts to help refine the overall search practice.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 4+ years of hands-on experience running DR performance campaigns across Google Ads, Microsoft Advertising (Bing), Search Ads 360 (SA360), and Campaign Manager 360 (CM360).
• Proven experience launching, optimizing, and scaling Paid Search and PMax campaigns
• Strong foundation in core PPC mechanics, including tCPA/ROAS bidding strategies, impression share analysis, keyword research, and audience targeting.
• Prior experience managing/forecasting large-scale paid search portfolios against defined CPA, revenue, or conversion targets, and managing budgets through tools like Prisma.
• Prior experience supervising, delegating to, or mentoring junior team members (e.g., Senior Associates or Associates).
• Track record of using search engine analytics, and presentation tools to build clear performance decks from raw data.

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.