Paid Search Strategy Lead

Allen & Gerritsen; Boston (MA); On-site; USD 140,000 - 180,000; Full time

Job summary

Allen & Gerritsen (A&G) in Boston seeks an Associate Director, Paid Search Media to lead strategy, governance, and growth of our paid search practice across client accounts. You will drive performance, scale programs on Google Ads, Microsoft Ads, and emerging search channels, while mentoring a team and aligning with analytics and strategy teams.

You will bring curiosity to AI-enabled landscape, rigorous campaign governance, and a problem-solving mindset to deliver measurable business impact

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, Media, Analytics, or equivalent experience.
• 6–8+ years of full-time paid search marketing experience across Google Ads and Microsoft Ads.
• Proven ability to independently plan, architect, execute, and optimize multi-million-dollar paid search programs.
• Demonstrated experience in team mentorship, talent development, or direct line management.
• Deep understanding of how search marketing integrates into and enhances broader multi-channel media strategies.
• Advanced analytical skills with strong expertise in interpreting complex performance data, attribution models, and making strategic optimization decisions.
• Superior written, verbal, and executive client-presentation skills.
• Exceptional attention to detail with strong organizational, leadership, and project management skills.

Responsibilities

• Lead the strategic vision, governance, optimization, and scaling of paid search programs across platforms.
• Mentor and develop the paid search team while aligning with analytics and strategy teams.
• Oversee account setup, testing, reporting, and client communications to ensure measurable business outcomes.
• Collaborate with cross-functional teams to integrate paid search with broader media plans and channels.

Skills

Paid search strategy

Team mentorship

Analytical skills

Executive communication

Leadership

Data interpretation

Attention to detail

Collaboration

Education

Bachelor's degree in Advertising, Marketing, Communications, Analytics, or related field

Tools

Google Ads

Microsoft Ads

Job description

Allen & Gerritsen (A&G) in Boston seeks an Associate Director, Paid Search Media to lead strategy, governance, and growth of our paid search practice across client accounts. You will drive performance, scale programs on Google Ads, Microsoft Ads, and emerging search channels, while mentoring a team and aligning with analytics and strategy teams.

You will bring curiosity to AI-enabled landscape, rigorous campaign governance, and a problem-solving mindset to deliver measurable business impact