Senior Paid Search Lead - SEM & Strategy

Mindshare; Los Angeles (CA); Hybride; USD 75 000 - 180 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Partner discounts

Mental health days

Résumé du poste

WPP Media is seeking an Associate Director, Paid Search to lead day-to-day search operations and provide strategic direction for an account. You will manage a team, oversee budgets, and maintain strong client relationships while guiding analytics-driven search strategies.

You will train and develop junior staff, present to senior clients, and help shape the paid search practice within the media mix. A BA/BS or equivalent experience is required along with deep familiarity with analytics tools.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 5+ years experience in Analytical Tools (Google Analytics, Web trends, Omniture).
• Significant client-facing and relationship management experience.

Responsabilités

• Lead and own the day-to-day management of search team workflow and oversight of search recommendations, execution details, budgets/accounting and performance.
• Develop positive relationships with the search community, vendors and Directors for optimal service levels and results.
• Study and understand the client's product, marketing objectives and digital goals with an emphasis on paid search, ensuring your recommendations are insightful and consistent.
• Interface and present to senior clients on a regular basis.
• Train, motivate and develop Search Managers, Senior Associates and Associates, performing as a leader with minimal supervision.
• Develop and write up standard methodologies for improving operational efficiencies within the team and the group.
• Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.

Connaissances

Paid search

Team leadership

Client management

Analytics tools

Budgeting

Presentation skills

Formation

Bachelor's degree or equivalent

Outils

Google Analytics

Webtrends

Omniture

Google AdWords Editor

Bing Ads Editor

Description du poste

WPP Media is seeking an Associate Director, Paid Search to lead day-to-day search operations and provide strategic direction for an account. You will manage a team, oversee budgets, and maintain strong client relationships while guiding analytics-driven search strategies.

You will train and develop junior staff, present to senior clients, and help shape the paid search practice within the media mix. A BA/BS or equivalent experience is required along with deep familiarity with analytics tools.