Lead Paid Search Strategist & Team Director

Interpublic; United States; Vor Ort; USD 70.000 - 125.000; Vollzeit

Zusammenfassung

Hearts & Science in New York is seeking an Associate Director, Paid Search to lead and optimize paid search campaigns, develop strategies, and oversee day-to-day account operations. You will mentor junior staff, collaborate with client teams, and identify opportunities such as beta tests and performance improvements, leveraging data-driven insights.

This role requires hands-on experience with Google Ads, Microsoft Ads, and multiple bid management tools, and a proven track record of delivering

Qualifikationen

• 6+ years of Paid Search experience and 4+ years managing junior team members
• Hands on keyboard experience with Google Ads, MSFT Ads
• Experience with SA360, SKAI or Marin
• Experience with Adobe or Google Analytics
• Strong analytical skills and data-driven decision making
• Excellent communication and leadership abilities

Aufgaben

• Paid Search Strategic Planning: Develop long-term execution plans aligned with client objectives and KPIs
• Paid Search Data Analysis: Extract meaningful insights from data and provide actionable recommendations
• Team Leadership: Lead and manage a team of search professionals, assign tasks, mentor juniors
• Client Communication: Present plans to clients and internal teams, maintain relationships
• Paid Search Financial Management: Oversee forecasting, budgeting, and pacing within budgets
• Business Acumen: Identify opportunities for campaign expansion and growth
• Asset Creation: Support strategic vision for paid search assets with a test/learn/scale mindset
• Quality Assurance: Act as a QA for all paid search deliverables
• Cross Team Collaboration: Work with investment and leadership
• Thought Leadership: Develop best practices and POVs

Kenntnisse

Paid Search

Team Leadership

Analytics

Client Communication

Ausbildung

Post-secondary education or equivalent experience

Tools

Google Ads

Microsoft Ads

SA360

SKAI

Marin

Adobe Analytics

Google Analytics

Jobbeschreibung

Hearts & Science in New York is seeking an Associate Director, Paid Search to lead and optimize paid search campaigns, develop strategies, and oversee day-to-day account operations. You will mentor junior staff, collaborate with client teams, and identify opportunities such as beta tests and performance improvements, leveraging data-driven insights.

This role requires hands-on experience with Google Ads, Microsoft Ads, and multiple bid management tools, and a proven track record of delivering