Senior Paid Search Strategist & Campaign Leader

Allen & Gerritsen; Boston (MA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Allen & Gerritsen seeks a Senior Paid Search Specialist to lead paid search campaigns across Google Ads, Bing and other spaces. You will collaborate with analytics and SEO teams to optimize client outcomes and drive measurable results.

The role emphasizes strategy, budgeting, testing, and mentoring internal teams. Join a dynamic, data-driven practice within a creative agency environment, working with diverse clients across industries and contributing to impactful brand work while advancing your

Qualifications

• Bachelor's degree in Advertising, Analytics, Marketing or related field.
• 3+ years of full-time paid search marketing experience.
• Ability to plan, execute and optimize search campaigns independently.
• Understanding of how search marketing fits into a go-to-market strategy.
• Strong communication and numerical skills.

Responsabilités

• Lead SEM strategy and campaign planning for multiple clients.
• Oversee keyword research, bidding, budgeting and ad copy testing.
• Manage campaigns across Google Ads, Bing/Microsoft Ads and other spaces.
• Mentor internal teams and coordinate with vendors as needed.
• Collaborate with analytics and SEO teams to optimize outcomes.
• Prepare media buying documents and client presentations.

Connaissances

Paid search

SEM

Campaign management

Budgeting

Formation

Bachelor's degree in Advertising/Analytics

Outils

Google Ads

Bing Ads

Analytics

Description du poste

Allen & Gerritsen seeks a Senior Paid Search Specialist to lead paid search campaigns across Google Ads, Bing and other spaces. You will collaborate with analytics and SEO teams to optimize client outcomes and drive measurable results.

The role emphasizes strategy, budgeting, testing, and mentoring internal teams. Join a dynamic, data-driven practice within a creative agency environment, working with diverse clients across industries and contributing to impactful brand work while advancing your