Associate Paid Search Director

Zeta Global; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Zeta Global is seeking a Paid Search Associate Director to lead client relationships and execute campaigns end-to-end in the U.S. market.

The role blends strategic vision with hands-on management, overseeing Google Ads, SA360, Microsoft Ads, and GA4, while mentoring junior staff and collaborating across teams.

Qualifications

• 5+ years of relevant paid search experience.
• Hands-on experience managing monthly campaign budgets of $500k+.
• Meticulous attention to detail.
• Experience with GA4 and Shopping, Vehicle Ads, and Performance Max campaigns.
• Google Ads and Microsoft Ads certifications.

Responsibilities

• Serve as the primary client contact for paid search strategy and performance discussions.
• Develop strategic roadmaps, testing plans, and growth opportunities tailored to client goals.
• Oversee end-to-end execution of paid search campaigns across platforms.
• Monitor performance and translate insights into actionable next steps.
• Collaborate with internal teams and mentor junior staff.
• Deliver data-driven reports and recommendations to clients.

Skills

Paid search management

Client communication

Analytical reporting

Budget management

Mentorship

Tools

Google Ads

SA360

Microsoft Ads

Google Ads Editor

GA4

Job description

• We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns
• This role requires a balance of strategic vision and hands-on management
• You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end

Client Strategy & Leadership

• Serve as the primary client contact for paid search strategy and performance discussions
• Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals
• Proactively identify areas for optimization and innovation across accounts

Campaign Management & Execution

• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting
• Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360
• Establish testing frameworks and innovation pipelines to continuously improve results
• Translate insights into actionable next steps that drive measurable client impact

Team Collaboration & Mentorship

• Collaborate with internal teams to ensure campaign execution aligns with client objectives
• Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied

Analysis & Reporting

• Deliver clear, data-driven performance reports and insights to clients – diving into the “why” behind the data
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
• Ensure accuracy, consistency, and timeliness of reporting

The ideal candidate thrives in a client-facing role, can distill data into actionable insights, and knows how to turn strategy into measurable resultsExperience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor5+ years of relevant paid search experienceHands-on experience in managing monthly campaign budgets of $500k+Meticulous attention to detailExperience with GA4Experience with Shopping, Vehicle Ads, and Performance Max campaignsGoogle Ads and Microsoft Ads certification