Paid Search Strategist

Stream Companies; West Chester (Chester County); On-site; USD 60,000 - 90,000; Full time

Job summary

Stream Companies in West Chester, PA is seeking a Paid Search Strategist to lead strategy and execution for client PPC campaigns. You will manage paid search accounts, launch new programs, and optimize to hit performance targets, while communicating with clients and cross-functional teams.

The role requires strong analytics, Google Analytics fluency, and experience with Google AdWords and Microsoft Advertising.

Qualifications

• 4-year college degree or equivalent work experience.
• 3+ years of experience in paid search engine marketing, agency experience preferred (Google AdWords and Microsoft adCenter).

Responsibilities

• Develop and manage the strategy and planning of paid search accounts.
• Launch new programs and guide optimization to meet performance objectives.
• Manage client communications and set expectations throughout engagements.
• Analyze performance data and site analytics for monthly/quarterly reporting.
• Oversee varying PPC budgets and ensure efficient spend.
• Maintain knowledge of industry trends and apply them to campaigns.
• Understand automotive OEM guidelines for relevant accounts.

Skills

Strategic thinking

Advanced PPC knowledge

Google Analytics

Data analytics

Cross-functional teamwork

Excel/PowerPoint

Education

Bachelor's degree or equivalent

Tools

Google AdWords

Microsoft Advertising (AdCenter)

Google Analytics

Job description

Paid Search Strategist

Stream Companies West Chester, Pennsylvania, United States

About this position

About Stream Companies

Stream Companies is a full-service, fully integrated advertising agency built for brands that want to move forward. Founded in 1997 and headquartered in Malvern, Pennsylvania, we partner with clients to launch, position, and manage brands through both full-service relationships and project-based work.

We operate with an entrepreneurial mindset-collaborative, curious, and always pushing what's next. By combining strategic planning, creative development, media planning and buying, digital, interactive, television, production, and co-op management with cutting-edge technology, we deliver integrated solutions designed for today's marketing challenges.

The Paid Search Specialist is expected to demonstrate consultative insights, internally and externally, and display the necessary leadership to drive Paid Search results for our clients. This role includes developing and managing effective delivery strategies based on known business objectives. Detailed tasks include managing the strategy and planning of paid search accounts, managing the launch of new programs, guiding the optimization to meet specified performance objectives, and managing clients' expectations and communications throughout the duration of the engagement.

• Develop a strong understanding of client's products, competition, industry, marketing goals and objectives
• Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting.
• Be responsible for various-sized PPC budgets and ensure money is being spent effectively and as scheduled
• Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
• Assist in paid channel testing and analyzing results to increase KPIs
• Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast
• Be a problem solver; understand why KPIs are performing where they are
• Stay current with industry trends, best practices and discusses potential impact with team
• Have a base knowledge of Automotive OEM guidelines & rules to implement within automotive accounts.
• Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements
• Provide support to Finance Department for billing and search engine invoicing

Qualifications :

• 4-year college degree or equivalent work experience required
• 3+ years of experience in paid search engine marketing, agency experience preferred (Google AdWords and Microsoft adCenter)

Skills & Experience :

• Ability to think strategically and drive solid results to grow the business
• Experience with advanced PPC knowledge: product listing ads, dynamic search, landing page testing and optimization
• Strong data analytics and strategy background (Google Analytics required)
• Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
• High-level proficiency in Microsoft Office, particularly - Excel and PowerPoint
• Exceptional oral, written, presentation and communication skills
• Excellent interpersonal skills and an eagerness to work as a member of a team