Growth-Focused PPC Strategist

Stream Companies; West Chester (Chester County); On-site; USD 60,000 - 90,000; Full time

Job summary

Stream Companies in West Chester, PA is seeking a Paid Search Strategist to lead strategy and execution for client PPC campaigns. You will manage paid search accounts, launch new programs, and optimize to hit performance targets, while communicating with clients and cross-functional teams.

The role requires strong analytics, Google Analytics fluency, and experience with Google AdWords and Microsoft Advertising.

Qualifications

• 4-year college degree or equivalent work experience.
• 3+ years of experience in paid search engine marketing, agency experience preferred (Google AdWords and Microsoft adCenter).

Responsibilities

• Develop and manage the strategy and planning of paid search accounts.
• Launch new programs and guide optimization to meet performance objectives.
• Manage client communications and set expectations throughout engagements.
• Analyze performance data and site analytics for monthly/quarterly reporting.
• Oversee varying PPC budgets and ensure efficient spend.
• Maintain knowledge of industry trends and apply them to campaigns.
• Understand automotive OEM guidelines for relevant accounts.

Skills

Strategic thinking

Advanced PPC knowledge

Google Analytics

Data analytics

Cross-functional teamwork

Excel/PowerPoint

Education

Bachelor's degree or equivalent

Tools

Google AdWords

Microsoft Advertising (AdCenter)

Google Analytics

Job description

Stream Companies in West Chester, PA is seeking a Paid Search Strategist to lead strategy and execution for client PPC campaigns. You will manage paid search accounts, launch new programs, and optimize to hit performance targets, while communicating with clients and cross-functional teams.

The role requires strong analytics, Google Analytics fluency, and experience with Google AdWords and Microsoft Advertising.