Paid Ads Strategist

ProSites Inc.; United States; Remote; USD 60,000 - 85,000; Full time

Job summary

ProSites Inc. seeks a Paid Ads Specialist focused on data analysis and paid search. You will drive PPC performance, identify opportunities, and stay current with digital advertising trends to optimize campaigns and processes.

The role requires 3-5 years in paid search, strong analytical and copywriting skills, and the ability to work both independently and in a team within a fast-paced environment. This is a full-time, on-site position with opportunities to influence digital strategy.

Qualifications

• 3-5 years of paid search experience.
• Experience with Google Ad Manager (MCC).
• Understanding of direct response and interactive marketing best practices.
• Ability to work independently and in a team.
• Professional and personal integrity.
• Excellent verbal and written communication skills.
• Strategic thinker with strong analytical skills.
• Previous experience at a digital marketing agency preferred.
• Knowledge of online bid management platforms preferred.
• Excellent copywriting and proofreading skills preferred.

Responsibilities

• Track, measure, optimize and report performance of paid ad campaigns
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
• Identify opportunities for efficiencies in process (automation, software, tools)
• Develop keyword research, keyword lists, and keyword bucketing
• Manage a high volume of paid media budgets
• Develop, analyze and optimize keyword ad copy and landing pages
• Perform A/B testing to improve impression share, quality score and CPL
• Monitor and assess competitor activity and keyword rankings
• Collaborate with management to develop strategies for at-risk accounts
• Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
• Build and maintain understanding of topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities
• Regular and reliable attendance required as this is a full-time position.
• Other duties as assigned by management.

Skills

Paid search

Analytical skills

Verbal and written communication

Strategic thinking

Team collaboration

Agency experience

Direct response marketing

Bid management platforms

Copywriting

Tools

Google Ad Manager (MCC)

Job description

As a Paid Ads Specialist you will have a focus on data analysis and paid search. You will be immersed in PPC, and proactively identify paid media opportunities on a micro and macro level. You are expected to drive results, consistently improve product and process, while staying up to date on the latest digital advertising trends and best practices.

Essential Duties and Responsibilities:

• Track, measure, optimize and report performance of paid ad campaigns
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
• Identify opportunities for efficiencies in process (i.e. automation, software, tools)
• Develop keyword research, keyword lists, and keyword bucketing
• Manage a high volume of paid media budgets
• Develop, analyze and optimize keyword ad copy and landing pages
• Perform A/B testing with the intent of improving impression share, quality score and CPL
• Monitor and assess competitor activity and keyword ranking performance
• Collaborate with management team to develop strategies for at-risk accounts
• Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
• Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities
• Regular and reliable attendance is required as this is a full-time position.
• Other duties as assigned by management.

Key Skills, Knowledge and Qualifications:

• 3-5 years’ experience in paid search
• Experience in GoogleAd Manager (MCC)
• Understanding of direct response and interactive marketing best practices
• Ability to work both independently and in a team environment
• Professional and personal integrity
• Excellent verbal and written communication skills
• Strategic thinker with strong analytical skills
• Previously worked at a digital marketing agency (preferred)
• Knowledge and experience using online bid management platforms (preferred)
• Excellent copywriting and proofreading skills (preferred)

Physical/Mental Requirements for the Job:

• Prolonged periods of sedentary movement.
• May be requested to work overtime and weekends if deemed necessary.
• Must be able to lift at least 20 pounds.
• Certain management positions might be required to occasional travel.