Paid Search Strategist

Good Apple; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Good Apple is seeking a Paid Search Strategist in New York with 1–3 years of hands-on PPC experience. The role is autonomous, strategic, and execution-focused, responsible for end-to-end campaign management while delivering measurable business impact.

You will work with a team of paid media specialists, manage budgets, and present insights to clients. The position requires staying current with platform updates, applying best practices to client programs, and collaborating with cross-functional

Qualifications

• 1–3 years PPC/SEM experience, especially Google Ads and Microsoft Ads.
• Strong analytical skills with Google Analytics and related platforms.
• Agency or client-facing experience preferred.
• Experience with analytical client accounts, regulated verticals a plus.
• Proactive problem-solver and communicator.
• Ability to work independently and collaboratively.

Responsibilities

• Lead search research, strategy, planning, and execution for assigned clients.
• Independently create and implement a comprehensive paid search plan with a team.
• Perform ad copy, keyword and bidding strategies with competitive intelligence.
• Build budget and performance projections; manage multiple budgets.
• Forecast budgets and manage Google and Microsoft ads daily/weekly/monthly.
• Develop client-specific Search roadmaps and testing plans.
• Use AI tools and critical thinking to monitor performance and insights.
• Implement testing strategies to drive results and cost efficiency.
• Present reports and insights to clients, communicating value of paid search tactics.
• Collaborate with paid media, social, analytics, and programmatic teams on integrated campaigns.
• Share insights on testing roadmap, case studies, and client outcomes.

Skills

PPC/SEM experience

Google Ads

Microsoft Ads

Google Analytics

Search Ads 360 data

Tools

Google Ads

Microsoft Ads

Google Analytics

Job description

A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape. With 1–3 years of hands‑on paid Search experience, this role is self‑sufficient, strategic, and execution‑focused—capable of running campaigns end‑to‑end with minimal support while delivering measurable business impact.

Search Strategists are confident operators and critical thinkers. They stay current on platform updates and best practices, understand their implications, and apply them thoughtfully to client programs. This role requires strong autonomy, sound judgment, and the ability to manage both client relationships and team responsibilities.

The Search Strategist role will report directly to the Search Supervisor on a given client team. This role will require the ability to earnest enthusiasm to learn and adapt to new ways of working and search engine advancement in the age of AI engines.

Key Responsibilities

• Lead Search research, strategy, planning, and execution for assigned clients
• Ability to independently create and implement a comprehensive paid search plan based on client goals and objectives while working with a team of paid media specialists across the agency
• Perform in‑depth ad copy, keyword and automated bidding strategies while leveraging key landscape and competitive intelligence
• Build accurate budget and performance projections independently
• Ability to manage multiple budgets without overspend and consideration of spend opportunities that will help drive business goals
• Have a deep understanding of forecasting budgets while independently managing Google and Microsoft ads daily, weekly and monthly budgets
• Ability to develop client‑specific Search roadmaps and testing plans
• Leverage AI tools as well as critical thinking to monitor campaign performance and generate meaningful insights
• Ability to implement a cohesive testing strategy over a set period of time that drives results and cost efficiency
• Proven track record of relationship building
• Prepare and present reports and insights to clients, demonstrating the ability to clearly communicate the value of paid search tactics
• Ability to proactively collaborate with paid media, paid social, analytics and programmatic internal teams on integrated campaigns
• Documents and regularly share insights on testing roadmap, case studies and client outcomes with search peers across agency
• Effective time management skills related to communication with in‑person and remote client and co‑workers; prioritizing time sensitive tasks and managing day‑to‑day workload

Key Requirements

• 1-3 years PPC/SEM experience, specifically on Google Ads and Microsoft Ads
• Highly proficient in Google Ads capabilities including use of text and display ads, experiments, conversion‑based bidding, remarketing and YouTube
• Strong analytical skills with a proficiency in Google Analytics and Search Ads 360 data platforms
• Agency or client‑facing experience preferred
• Experience with working on highly analytical client accounts, pharmaceutical brands or other highly‑regulated vertical experience a plus
• Proactive problem‑solver and communicator
• Ability to work both independently and collaboratively