Paid Search Specialist (SEM)

QVC; Philadelphia (Philadelphia County); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Employee assistance program

Parental leave

Paid volunteer hours

Amazing company discounts

Healthcare benefits starting day 1

401(k)

Tuition reimbursement

Job summary

QVC Group, a live social shopping company, seeks a Paid Search Specialist to drive customer acquisition across Google Ads and Microsoft Advertising. You will manage campaigns across Search, Shopping and Performance Max, partnering with cross-functional teams and turning performance data into action.

This hands-on role offers a path to deepen expertise in ecommerce retail. The position is hybrid, onsite in West Chester, PA several days per month, with residency required in PA, DE, or NJ.

Qualifications

• 2+ years of hands-on paid search experience in ecommerce or retail
• Experience with Google Ads and Microsoft Advertising
• Experience managing Search, Shopping, and Performance Max campaigns
• Budget pacing and KPI-based optimization experience
• Working knowledge of Google Analytics/GA4

Responsibilities

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
• Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
• Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
• Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
• Adjust bids, budgets, audience signals, and campaign structure to improve results
• Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
• Use automation tools, bid strategies, and scripts to improve efficiency and scale
• Conduct routine account audits to maintain campaign health, structure, and compliance
• Support audience and retention initiatives through list management and targeting improvements
• Partner with internal teams and external platform partners to test ideas and improve campaign outcomes
• Translate performance insights into clear recommendations and next steps

Skills

Paid search management

Ecommerce advertising

Data-driven optimization

Budget management

Analytical thinking

Education

Bachelor's degree or equivalent

Tools

Google Ads

Microsoft Advertising

GA4

Job description

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

As a Paid Search Specialist, SEM, you will help drive customer acquisition and revenue by managing paid search campaigns across Google and Microsoft Advertising. You will work across Search, Shopping, Performance Max, and AI-powered campaign types to improve efficiency, capture high-intent demand, and turn performance data into action.

This is a great opportunity for a hands-on paid search marketer who wants to deepen their expertise in the ecommerce, retail space. You will partner with cross-functional teams, work with large data sets, and help shape how QVC shows up when customers are ready to discover and buy.

Where You'll Work

This role is hybrid and requires you to be onsite in West Chester, PA several days per month. Onsite days are predetermined and standard across the company.

To be considered, you must reside in Pennsylvania, Delaware, or New Jersey. Relocation assistance is not available for this role.

What You'll Do

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
• Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
• Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
• Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
• Adjust bids, budgets, audience signals, and campaign structure to improve results
• Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
• Use automation tools, bid strategies, and scripts to improve efficiency and scale
• Conduct routine account audits to maintain campaign health, structure, and compliance
• Support audience and retention initiatives through list management and targeting improvements
• Partner with internal teams and external platform partners to test ideas and improve campaign outcomes
• Translate performance insights into clear recommendations and next steps

What You'll Bring

• Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience
• 2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment
• Experience with Google Ads and Microsoft Advertising
• Experience managing Search, Shopping, and Performance Max campaigns
• Experience managing budgets, pacing, and KPI-based optimization
• Working knowledge of web analytics tools such as Google Analytics / GA4

Our Total Rewards package includes benefits you’ll love such as:

• competitive compensation
• paid time off
• an employee assistance program
• parental leave
• paid volunteer hours
• amazing company discounts
• health care benefits starting on day 1
• 401(k)
• tuition reimbursement benefits

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.