Paid Search Specialist (SEM)

QVC; West Chester (Chester County); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Employee assistance program

Parental leave

Volunteer hours

Retail discounts

Health benefits on day 1

401(k)

Job summary

QVC Group is seeking a Paid Search Specialist to drive customer acquisition by managing paid search campaigns across Google Ads and Microsoft Advertising in a hybrid role based in West Chester, PA. You will partner with commerce, analytics, and product teams to optimize campaigns across Search, Shopping, and Performance Max, applying data-driven insights to improve efficiency and returns.

The role requires 2+ years in ecommerce paid search and a Bachelor's degree in marketing or related field,

Qualifications

• Bachelor's degree or equivalent experience.
• 2+ years of hands-on paid search experience in ecommerce/retail or similar.
• Experience with Google Ads and Microsoft Advertising.
• Experience managing Search, Shopping, and Performance Max campaigns.
• Experience budgets, pacing, and KPI-based optimization.
• Working knowledge of web analytics tools such as Google Analytics/GA4.

Responsibilities

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats.
• Analyze campaign and site performance data to identify trends, opportunities, and optimization actions.
• Monitor spend, pacing, and performance against traffic, conversion, efficiency, and return metrics.
• Adjust bids, budgets, audience signals, and campaign structure to improve results.
• Make SKU-level and keyword-level optimizations to strengthen product visibility and performance.
• Use automation tools, bid strategies, and scripts to improve efficiency and scale.
• Conduct routine account audits to maintain campaign health, structure, and compliance.
• Support audience and retention initiatives through list management and targeting improvements.
• Partner with internal teams and external partners to test ideas and improve outcomes.
• Translate performance insights into clear recommendations and next steps.

Skills

Paid search optimization

Analytics

Cross-functional collaboration

Budgets & pacing

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Microsoft Advertising

GA4 / Analytics

Performance Max

Job description

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

As a Paid Search Specialist, SEM, you will help drive customer acquisition and revenue by managing paid search campaigns across Google and Microsoft Advertising. You will work across Search, Shopping, Performance Max, and AI-powered campaign types to improve efficiency, capture high-intent demand, and turn performance data into action.

This is a great opportunity for a hands‑on paid search marketer who wants to deepen their expertise in the ecommerce, retail space. You will partner with cross-functional teams, work with large data sets, and help shape how QVC shows up when customers are ready to discover and buy.

Where You'll Work

This role is hybrid and requires you to be onsite in West Chester, PA several days per month. Onsite days are predetermined and standard across the company.

To be considered, you must reside in Pennsylvania, Delaware, or New Jersey. Relocation assistance is not available for this role.

What You'll Do

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
• Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
• Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
• Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
• Adjust bids, budgets, audience signals, and campaign structure to improve results
• Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
• Use automation tools, bid strategies, and scripts to improve efficiency and scale
• Conduct routine account audits to maintain campaign health, structure, and compliance
• Support audience and retention initiatives through list management and targeting improvements
• Partner with internal teams and external platform partners to test ideas and improve campaign outcomes
• Translate performance insights into clear recommendations and next steps

What You'll Bring

• Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience
• 2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment
• Experience with Google Ads and Microsoft Advertising
• Experience managing Search, Shopping, and Performance Max campaigns
• Experience managing budgets, pacing, and KPI-based optimization
• Working knowledge of web analytics tools such as Google Analytics / GA4

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.