Ecommerce Paid Search Specialist – Data-Driven Growth

QVC; Philadelphia (Philadelphia County); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Employee assistance program

Parental leave

Paid volunteer hours

Amazing company discounts

Healthcare benefits starting day 1

401(k)

Tuition reimbursement

Job summary

QVC Group, a live social shopping company, seeks a Paid Search Specialist to drive customer acquisition across Google Ads and Microsoft Advertising. You will manage campaigns across Search, Shopping and Performance Max, partnering with cross-functional teams and turning performance data into action.

This hands-on role offers a path to deepen expertise in ecommerce retail. The position is hybrid, onsite in West Chester, PA several days per month, with residency required in PA, DE, or NJ.

Qualifications

• 2+ years of hands-on paid search experience in ecommerce or retail
• Experience with Google Ads and Microsoft Advertising
• Experience managing Search, Shopping, and Performance Max campaigns
• Budget pacing and KPI-based optimization experience
• Working knowledge of Google Analytics/GA4

Responsibilities

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
• Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
• Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
• Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
• Adjust bids, budgets, audience signals, and campaign structure to improve results
• Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
• Use automation tools, bid strategies, and scripts to improve efficiency and scale
• Conduct routine account audits to maintain campaign health, structure, and compliance
• Support audience and retention initiatives through list management and targeting improvements
• Partner with internal teams and external platform partners to test ideas and improve campaign outcomes
• Translate performance insights into clear recommendations and next steps

Skills

Paid search management

Ecommerce advertising

Data-driven optimization

Budget management

Analytical thinking

Education

Bachelor's degree or equivalent

Tools

Google Ads

Microsoft Advertising

GA4

Job description

QVC Group, a live social shopping company, seeks a Paid Search Specialist to drive customer acquisition across Google Ads and Microsoft Advertising. You will manage campaigns across Search, Shopping and Performance Max, partnering with cross-functional teams and turning performance data into action.

This hands-on role offers a path to deepen expertise in ecommerce retail. The position is hybrid, onsite in West Chester, PA several days per month, with residency required in PA, DE, or NJ.