Paid Search Specialist (SEM)

QVC, Inc.; Chester (Delaware County); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health benefits day 1

401(k)

Tuition reimbursement

Employee discounts

Job summary

QVC Group, Inc. is seeking a Paid Search Specialist (SEM) in West Chester, PA to manage and optimize campaigns across Google Ads and Microsoft Advertising. You will handle Search, Shopping, and Performance Max formats, analyze data for opportunities, and drive efficient spend with AI-enabled techniques.

The role requires 2+ years of hands-on experience, a marketing/business degree, and strong analytics. This hybrid position is onsite several days per month in West Chester, PA with relocation not

Qualifications

• Bachelor's degree in marketing, business, or related field or equivalent experience.
• Minimum 2+ years of hands-on paid search campaign management in ecommerce or retail.
• Experience with Google Ads and Microsoft Advertising required.

Responsibilities

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Execute and improve campaigns across Search, Shopping, Performance Max, and AI formats.
• Analyze data to identify trends, opportunities, and optimizations.
• Monitor spend, pacing, and performance against key metrics such as traffic and conversions.
• Adjust bids, budgets, audience signals, and structure for better results.
• Support audience targeting improvements and collaborate with internal teams.

Skills

Paid search

Google Ads

Microsoft Advertising

Performance Max

Budget management

Google Analytics GA4

Education

Bachelor's degree in marketing/business

Tools

Google Analytics GA4

Job description

## Paid Search Specialist (SEM)Applylocations: USA, PA, West Chester: QVCtime type: Full timeposted on: Posted Todayjob requisition id: R82764Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road.**Your Opportunity, Your Team**As a Paid Search Specialist, SEM, you will help drive customer acquisition and revenue by managing paid search campaigns across Google and Microsoft Advertising. You will work across Search, Shopping, Performance Max, and AI-powered campaign types to improve efficiency, capture high-intent demand, and turn performance data into action.This is a great opportunity for a hands-on paid search marketer who wants to deepen their expertise in the ecommerce, retail space. You will partner with cross-functional teams, work with large data sets, and help shape how QVC shows up when customers are ready to discover and buy.**Where You'll Work**This role is hybrid and requires you to be onsite in West Chester, PA several days per month. Onsite days are predetermined and standard across the company.To be considered, you must reside in Pennsylvania, Delaware, or New Jersey. Relocation assistance is not available for this role.**What You'll Do*** Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising* Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats* Analyze campaign and site performance data to identify trends, opportunities, and optimization actions* Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return* Adjust bids, budgets, audience signals, and campaign structure to improve results* Make SKU-level and keyword-level optimizations to strengthen product visibility and performance* Use automation tools, bid strategies, and scripts to improve efficiency and scale* Conduct routine account audits to maintain campaign health, structure, and compliance* Support audience and retention initiatives through list management and targeting improvements* Partner with internal teams and external platform partners to test ideas and improve campaign outcomes* Translate performance insights into clear recommendations and next steps**What You'll Bring*** Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience* 2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment* Experience with Google Ads and Microsoft Advertising* Experience managing Search, Shopping, and Performance Max campaigns* Experience managing budgets, pacing, and KPI-based optimization* Working knowledge of web analytics tools such as Google Analytics / GA4#LI-ST4Our **Total Rewards** package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.