Paid Search Specialist — Data-Driven SEM Optimizer

Fundamental Media; Boston (MA); On-site; USD 63,000 - 73,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Paid parental leave

Discretionary bonus

16 days PTO

Career growth opportunities

Job summary

Fundamental Media in Boston is seeking a Paid Search Specialist to drive high-level SEM strategies, optimize campaigns, and deliver actionable insights. You will collaborate with the SEM team and clients to translate data into improved performance, with emphasis on biddable media across Google/Bing platforms.

The role requires 2+ years in a similar SEM/Marketing Analyst role, familiarity with Google Analytics 4, and strong Excel skills.

Qualifications

• 2+ years of experience in SEM, Biddable Media or Marketing Analyst roles.
• Interest in analysing campaigns and pushing for the best outcomes.
• Awareness of media trends and interest in business and finance.
• Proficiency in Microsoft and Google Suite, especially Excel.
• Certifications in digital marketing, such as Google Ads or Bing.

Responsibilities

• Interprets analytical data for senior team.
• Contributes insights to strategy, reports and projections.
• Supports training for new hires and team development.
• First point of contact for account assistance.
• Participates in monthly/quarterly data reviews with Global Head of Search.
• Executes projects outside standard account responsibilities.

Skills

SEM

Biddable Media

Marketing Analyst

Excel

Google Sheets

Google Ads

Bing Ads

Tools

Google Ads

Bing Ads

Google Analytics 4

Excel

Google Sheets

Job description

Fundamental Media in Boston is seeking a Paid Search Specialist to drive high-level SEM strategies, optimize campaigns, and deliver actionable insights. You will collaborate with the SEM team and clients to translate data into improved performance, with emphasis on biddable media across Google/Bing platforms.

The role requires 2+ years in a similar SEM/Marketing Analyst role, familiarity with Google Analytics 4, and strong Excel skills.