Senior SEM Analyst: Data-Driven Paid Search Strategist

Publicis Group; Boston, Northern (MA, KY); Hybrid; USD 61,000 - 90,000; Full time

Job summary

Digitas in Boston (Publicis Groupe) seeks a Senior Analyst to drive paid search (SEM) campaigns with partners like Google, Microsoft and Yahoo. You will help plan, execute, and report on SEM initiatives that align with client goals and deliver measurable outcomes.

Responsibilities include creating concise performance readouts, optimizing bids, managing budgets, and translating client objectives into SEM tactics. You’ll collaborate across teams to achieve growth and maximize ROI.

Qualifications

• A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM.
• Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively.
• Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick.
• Strong client management and presentation skills.
• Expertise in managing numbers and proficiency in executing approved media buys.

Responsibilities

• Building and presenting concise program readouts of performance towards key business metrics.
• Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting.
• Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues.
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported.
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy.
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues.

Skills

Google AdWords

Bing Ads

Yahoo Gemini

DoubleClick

Data analysis

Communication skills

Teamwork

Education

Bachelor's degree

Tools

Google AdWords

Bing Ads

Yahoo Gemini

DoubleClick

Job description

Digitas in Boston (Publicis Groupe) seeks a Senior Analyst to drive paid search (SEM) campaigns with partners like Google, Microsoft and Yahoo. You will help plan, execute, and report on SEM initiatives that align with client goals and deliver measurable outcomes.

Responsibilities include creating concise performance readouts, optimizing bids, managing budgets, and translating client objectives into SEM tactics. You’ll collaborate across teams to achieve growth and maximize ROI.