Search Engine Marketing Optimization Specialist

Fundamental Media; Boston (MA); On-site; USD 63,000 - 73,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Paid parental leave

Discretionary bonus

16 days PTO

Career growth opportunities

Job summary

Fundamental Media in Boston is seeking a Paid Search Specialist to drive high-level SEM strategies, optimize campaigns, and deliver actionable insights. You will collaborate with the SEM team and clients to translate data into improved performance, with emphasis on biddable media across Google/Bing platforms.

The role requires 2+ years in a similar SEM/Marketing Analyst role, familiarity with Google Analytics 4, and strong Excel skills.

Qualifications

• 2+ years of experience in SEM, Biddable Media or Marketing Analyst roles.
• Interest in analysing campaigns and pushing for the best outcomes.
• Awareness of media trends and interest in business and finance.
• Proficiency in Microsoft and Google Suite, especially Excel.
• Certifications in digital marketing, such as Google Ads or Bing.

Responsibilities

• Interprets analytical data for senior team.
• Contributes insights to strategy, reports and projections.
• Supports training for new hires and team development.
• First point of contact for account assistance.
• Participates in monthly/quarterly data reviews with Global Head of Search.
• Executes projects outside standard account responsibilities.

Skills

SEM

Biddable Media

Marketing Analyst

Excel

Google Sheets

Google Ads

Bing Ads

Tools

Google Ads

Bing Ads

Google Analytics 4

Excel

Google Sheets

Job description

The Fundamental Group started out as a media agency, specialising in clients within the Asset Management and Higher Education sectors. Our vision was to become a leading specialist, and we have achieved this through a combination of contemporary and innovative technologies. This includes our in-house proprietary performance marketing technologies and reporting platforms, in-house programmatic solutions, research team and most importantly our people, each with expert sector knowledge.

Over the past 20 years, we have grown into a marketing technology group which numbers over 170 people globally. With a strategic presence across the globe, our offices span key locations including London, Boston, Hong Kong and Sydney.

The Role

Reporting directly to the Global Head of Search, we are seeking a highly motivated and detail-oriented individual to join our Paid Search team as a Paid Search Specialist. As a Paid Search Specialist you will help execute high-level account campaign strategies into optimizations which directly affect campaign performance and team success. You will regularly analyze and interpret data, discover and address opportunities, collaborate on campaign strategy with clients and the SEM team, formulate and test hypothesis as well as give critical insights on campaign activity and performance. At least two years of experience working in a similar role as a Search Account Specialist or Marketing Analyst on biddable media campaigns is required.

Proficiency in working with all Google & Bing Ads products, Google Analytics 4, as well as working knowledge of Excel & Google Sheets as it relates to SEM is preferred. Candidates with experience working on biddable media campaigns will be considered. Previous SEO and Content Marketing experience is a plus.

Key Responsibilities

• Interprets all analytical data as requested by senior team
• Serves as a “boots on the ground” contributor to the management team giving important insights assisting in developing strategy, reports and projections.
• Assists in the training process for new hires and helps to support their development at FM.
• First point of contact for any account assistance requested by the team.
• Participates in regular check-in meetings with the Global Head of Search to review internal monthly and quarterly account data insights reporting.
• Assists in execution of any projects or tasks outside of those required of their normal account responsibilities.

Qualifications:

• 2+ years of experience working in a similar SEM, Biddable Media or Marketing Analyst role.
• An interest and passion in analysing your campaigns and pushing for the best outcome.
• Awareness of media trends and avid interest in business and finance.
• Proficiency in Microsoft and Google Suite, specifically Excel.
• Certifications in digital marketing, such as Google Ads or Bing.

Personal Attributes:

• Meticulous attention to detail.
• Eagerness to work alongside a range of people and as an integral part of a team.
• Demonstrable ability to make sensible, intelligent decisions in difficult and deadline driven situations.
• A passionate approach to tasks with a can-do attitude, committed to upholding professional standards while being flexible and self-motivated.

What we offer:

• Supportive, friendly colleagues who work together to achieve shared goals
• Competitive salary ranging from $63k-$73k and a discretionary bonus
• Healthcare coverage including medical, dental, vision, life cover, and paid parental leave
• 16 days of paid time off, separate from holidays and sick time
• Career growth opportunities: We’re committed to your success and offer recognition, rewards, and the training and support needed for advancement
• A dynamic and innovative work environment within a contemporary, team-focused, and forward-thinking company

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. If you require any information in an alternative format or need any reasonable adjustments at any stage of the recruitment process, please let us know. We are committed to providing an inclusive and accessible recruitment experience for all candidates throughout the process.

Personal data collected will be used for recruitment purposes only. Strictly no agencies.