Paid Search Specialist — Data-Driven eMarketing

Fanatics Commerce; San Mateo (CA); Hybrid; USD 78,000 - 95,000; Full time

Job summary

Fanatics Commerce is seeking an experienced eMarketing Specialist focused on paid search to join our digital marketing team in San Mateo, CA. You will manage Google and Bing campaigns, including shopping campaigns, leveraging data-driven insights and AI-enabled capabilities.

The role requires 1–2 years of hands-on experience, strong analytical skills, and an entrepreneurial mindset to thrive in a fast-paced environment. This is a hybrid role with in-office presence in San Mateo, CA.

Qualifications

• 1–2 years hands-on experience managing Google and/or Bing paid search campaigns.
• Experience with shopping campaigns and keyword-based advertising methodologies.
• Strong quantitative and analytical skills with ability to interpret large data sets.
• Proficiency in Microsoft Excel; SQL familiarity preferred.

Responsibilities

• Plan, implement, and optimize paid search campaigns across Google and Bing.
• Collaborate with cross-functional teams to align search strategies with campaigns.
• Launch live event and product drop campaigns to maximize fan engagement and sales.
• Analyze performance data and translate insights into actionable optimization strategies.

Skills

Paid search

Data analysis

Excel

SQL

Education

Bachelor's degree preferred

Tools

Google Ads

Bing Ads

SQL

Job description

Fanatics Commerce is seeking an experienced eMarketing Specialist focused on paid search to join our digital marketing team in San Mateo, CA. You will manage Google and Bing campaigns, including shopping campaigns, leveraging data-driven insights and AI-enabled capabilities.

The role requires 1–2 years of hands-on experience, strong analytical skills, and an entrepreneurial mindset to thrive in a fast-paced environment. This is a hybrid role with in-office presence in San Mateo, CA.