Paid Search Specialist - Data-Driven, Hybrid & ROI-Focused

Brightly Media Labs Llc.; New York (NY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work environment

PTO

401(k) retirement plan

Medical coverage options

Job summary

Brightly Media Labs is a full-service digital marketing agency focused on performance-driven campaigns in the Greater NYC area. The Paid Search Specialist will own end-to-end search campaigns across Google Ads and Microsoft Ads, driving lead generation and ROI while working hands-on without escalation to juniors.

This hybrid role starts remote with a transition to in-office 2 days weekly; collaborate with clients and internal teams to hit KPIs and optimize spend.

Qualifications

• 2 years hands-on experience managing Google Ads and Microsoft Ads.
• Strong Excel/Google Sheets skills (pivot tables, vlookups).
• Excellent client-facing communication, verbal and written.
• Deep understanding of digital advertising and performance marketing.
• Ability to work independently remotely and collaborate with the team.
• Detail-oriented with accurate ad trafficking and budget pacing.

Responsibilities

• Influence client strategy and hit KPI targets (CPA, ROAS, lead gen).
• Optimize and execute campaigns, adjust bids and budgets.
• Analyze performance across platforms and derive insights.
• Forecast and plan media spend with data-driven rationale.
• Collaborate in meetings and execute next steps.
• Stay ahead of trends and communicate testing opportunities.

Skills

Google Ads

Microsoft Ads

Excel/Sheets

Client communication

Analytical skills

Ad trafficking

Independent work

Tools

GMP suite

Job description

Brightly Media Labs is a full-service digital marketing agency focused on performance-driven campaigns in the Greater NYC area. The Paid Search Specialist will own end-to-end search campaigns across Google Ads and Microsoft Ads, driving lead generation and ROI while working hands-on without escalation to juniors.

This hybrid role starts remote with a transition to in-office 2 days weekly; collaborate with clients and internal teams to hit KPIs and optimize spend.