Remote Paid Search Specialist - Data-Driven Campaigns

GRAY MEDIA; Atlanta (GA); Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical coverage

HSA/FSA

Life & disability benefits

Parental leave

Adoption benefits

401(k) with company matching

Employee assistance program

Voluntary benefits: Hospital Indemnity

Paid time off including relocation PTO

Job summary

Gray Media Group is hiring a Paid Media Specialist to manage high-volume paid search campaigns across Google Ads, Microsoft Ads, YouTube, and social platforms. This remote USA role requires strong analytics, rapid turnarounds, and collaboration with account teams to optimize performance.

You'll own campaign execution, bidding strategy, reporting, and optimization, delivering actionable insights and clear recommendations while maintaining accuracy in a fast-paced digital agency environment.

Qualifications

• 3+ years of hands-on experience managing paid search campaigns.
• Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools.
• Strong understanding of bidding strategies, tracking, attribution, and optimization tactics.
• Excellent analytical skills with the ability to interpret data and present insights clearly.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.

Responsibilities

• Campaign Execution & Platform Expertise: Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms.
• Optimization & Performance Management: Analyze data, optimize bidding, targeting, and ad relevance; run A/B tests.
• Communication & Collaboration: Communicate with internal teams and translate insights into actionable recommendations.
• Reporting & Analytics: Monitor KPIs, prepare performance reports, and ensure tracking accuracy.

Skills

Paid search management

Data analysis

Communication

Project management

Bid optimization

Tools

Google Ads

Microsoft Ads

YouTube

Facebook/Instagram

Google Analytics

Keyword tools

Job description

Gray Media Group is hiring a Paid Media Specialist to manage high-volume paid search campaigns across Google Ads, Microsoft Ads, YouTube, and social platforms. This remote USA role requires strong analytics, rapid turnarounds, and collaboration with account teams to optimize performance.

You'll own campaign execution, bidding strategy, reporting, and optimization, delivering actionable insights and clear recommendations while maintaining accuracy in a fast-paced digital agency environment.