Paid Search Specialist

Brightly Media Labs Llc.; New York (NY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work environment

PTO

401(k) retirement plan

Medical coverage options

Job summary

Brightly Media Labs is a full-service digital marketing agency focused on performance-driven campaigns in the Greater NYC area. The Paid Search Specialist will own end-to-end search campaigns across Google Ads and Microsoft Ads, driving lead generation and ROI while working hands-on without escalation to juniors.

This hybrid role starts remote with a transition to in-office 2 days weekly; collaborate with clients and internal teams to hit KPIs and optimize spend.

Qualifications

• 2 years hands-on experience managing Google Ads and Microsoft Ads.
• Strong Excel/Google Sheets skills (pivot tables, vlookups).
• Excellent client-facing communication, verbal and written.
• Deep understanding of digital advertising and performance marketing.
• Ability to work independently remotely and collaborate with the team.
• Detail-oriented with accurate ad trafficking and budget pacing.

Responsibilities

• Influence client strategy and hit KPI targets (CPA, ROAS, lead gen).
• Optimize and execute campaigns, adjust bids and budgets.
• Analyze performance across platforms and derive insights.
• Forecast and plan media spend with data-driven rationale.
• Collaborate in meetings and execute next steps.
• Stay ahead of trends and communicate testing opportunities.

Skills

Google Ads

Microsoft Ads

Excel/Sheets

Client communication

Analytical skills

Ad trafficking

Independent work

Tools

GMP suite

Job description

Brightly Media Labs is a full-service digital marketing agency dedicated to helping businesses achieve their advertising goals through efficiency and growth-driven marketing strategies. We combine best-in-class ad technology with decades of industry expertise to accelerate our clients' media efforts and build a framework for continued success.

We are a young, fast-growing company looking for talented individuals eager to rapidly develop their skill sets and have a direct influence on our agency's trajectory. We embrace a flexible, hybrid* work environment that prioritizes a healthy work-life balance. As we scale, you will have the direct opportunity to take on leadership roles and shape our future.

Role Description: The Paid Search Specialist is responsible for the end-to-end planning, execution, and optimization of performance marketing campaigns across major search platforms (Google Ads, Microsoft Ads, Search Ads 360). In this role, you will support your own book of business, taking ownership of client-specific KPIs. You will serve as the day-to-day search expert for your accounts---contributing to client-facing calls, translating business goals into actionable media tactics, optimizing lead generation and conversions, and growing clients' media spend to maximize their ROI.

Please note: This is a highly hands-on role. You will not be passing off execution to a junior team.

*We are currently fully remote but will be transitioning to 2 days a week in office in Greater NYC area.

Key Responsibilities

• Influence Client Strategy: Support the client relationship by joining regular calls, reviewing performance data, and aligning with the lead on go-forward strategies to hit target KPIs (CPA, ROAS, Lead generation).
• Optimize & Execute: Manage account pacing and optimization, including bid strategy adjustments, budget allocation, keyword development, ad copy creation, and routine account hygiene.
• Analyze Performance: Pull data from multiple platform sources to uncover trends, develop actionable insights, and translate those insights into measurable campaign improvements.
• Forecast & Plan: Create media performance forecasts and budget allocations backed by data-driven rationale.
• Collaborate: Actively participate in internal and external meetings, taking proactive ownership of next steps and campaign implementations.
• Stay Ahead of the Curve: Monitor emerging digital advertising trends and effectively communicate new testing opportunities to both clients and internal stakeholders.

Qualifications

• 2 years of hands-on experience directly managing Google Ads and Microsoft Ads campaigns, preferably within an agency environment.
• Deep platform knowledge of Google Ads and Microsoft (Bing) Ads
• Strong analytical skills with advanced proficiency in Excel/Google Sheets (pivot tables, vlookups, data visualization).
• Excellent client-facing communication skills, both verbal and written, with the ability to explain complex data simply.
• A strong understanding of the broader digital advertising and performance marketing landscape.
• Ability to work independently when remote while remaining highly collaborative with the team.
• Extremely detail-oriented with a track record of executing ad trafficking and budget pacing accurately.

Nice to Have (Bonus Skills)

• Experience with the Google Marketing Platform (GMP) suite of products.
• Direct experience managing campaigns for Hotel/Travel, Education clients or Localized services.
• Foundation in SEO best practices.
• Experience with graphic design or ad creative generation tools.
• Familiarity with using AI tools to streamline digital marketing workflows.

Benefits & Additional Information Compensation ($55,000-$75,000) will be determined based on the skills, qualifications, and experience of the applicant. In addition to a competitive base salary, Brightly Media Labs offers:

• A Hybrid work environment
• Paid Time Off (PTO)
• 401(k) retirement plan and matching
• Medical coverage options