Paid Search & SEO Manager

PostcardMania; Clearwater (FL); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

401(k)

Short- and Long-Term Disability

Accident & Critical Illness Insurance

Paid vacation

Six paid holidays

Free on-site yoga

Free monthly chiropractor visits

Job summary

PostcardMania in Clearwater, FL is seeking a strategic SEM Manager to own and optimize paid and organic search and paid social programs for our three in-house brands. You’ll drive growth, test aggressively, and use data to guide decisions.

You will lead SEM/SEO initiatives, manage budgets, and collaborate with content, design, web, and analytics teams to maximize ROI. This role offers a fast-paced marketing environment with strong growth potential.

Qualifications

• 3+ years of SEM, SEO, and paid media experience.
• Proven success with PPC and paid social campaigns.
• Strong SEO best practices and content optimization understanding.
• Experience with Google Ads, Analytics, Search Console, Meta Ads Manager, SEMrush or similar.

Responsibilities

• Own and manage Search Engine Marketing across three internal brands.
• Develop and execute SEO strategies to improve rankings, traffic, and conversions.
• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms.
• Manage and scale paid social advertising across Meta, TikTok, LinkedIn, and others.
• Conduct keyword research, competitive analysis, and ongoing performance optimization.
• Collaborate with content, design, web, analytics teams to align messaging and landing pages.
• Monitor budgets, bids, and pacing to maximize ROI.
• Track, analyze, and report on performance using analytics tools and dashboards.
• Stay current on platform updates, algorithm changes, and best practices.

Skills

SEM

SEO

Paid media management

PPC

Analytics

Tools

Google Ads

Google Analytics

Search Console

Meta Ads Manager

SEMrush

Ahrefs

Job description

Clearwater, United States | Posted on 08/10/2026

PostcardMania is a results-driven marketing company dedicated to helping small businesses grow through effective marketing campaigns. We're proud to be one of Tampa Bay's Top 100 Workplaces, and as an Inc. 500 marketing powerhouse, we’ve built a team of 400 amazing people and continue to expand our impact. When entrepreneurs want to see real results, they turn to us!

About the Role

We’re looking for a strategic, hands-on SEM Manager to join our internal marketing team and drive growth for our three in-house brands (PostcardMania, PCM Integrations and Rocket Print & Mail). This role is not client-facing. You’ll focus exclusively on building, optimizing, and scaling paid and organic search and paid social programs that support our company’s own marketing goals.

If you enjoy owning performance from strategy through execution, testing aggressively, and using data to guide decisions, this role is for you.

What You’ll Do

• Own and manage Search Engine Marketing across our three internal brands
  
• Develop and execute SEO strategies to improve rankings, traffic, and conversion rates
  
• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms
  
• Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn and others as needed
  
• Conduct keyword research, competitive analysis, and ongoing performance optimization
  
• Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages
  
• Monitor budgets, bids, and pacing to maximize ROI
  
• Track, analyze, and report on performance using analytics tools and dashboards
  
• Stay current on platform updates, algorithm changes, and best practices
  

What We’re Looking For

• 3+ years of experience in SEM, SEO, and paid media management
  
• Proven success managing PPC and paid social campaigns with measurable results
  
• Strong understanding of SEO best practices, technical SEO, and content optimization
  
• Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)
  
• Analytical mindset with the ability to translate data into action
  
• Comfortable managing multiple brands simultaneously
  
• Self-starter who thrives in a fast-paced marketing environment
  

Nice to Have

• Experience marketing B2B services or SaaS
  
• Familiarity with conversion rate optimization (CRO) and landing page testing
  
• Agency or in-house marketing experience (or both)
  

Why You’ll Love This Role

No client management - focus 100% on our own brands

• Opportunity to directly impact company growth and revenue
  
• Freedom to test, iterate, and scale what works
  
• Collaborative, creative marketing team
  
• Competitive salary and benefits
  

Requirements

• 3+ years of experience in SEM, SEO, and paid media management
  
• Proven success managing PPC and paid social campaigns with measurable results
  
• Strong understanding of SEO best practices, technical SEO, and content optimization
  
• Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)
  
• Analytical mindset with the ability to translate data into action
  
• Comfortable managing multiple brands simultaneously
  
• Self-starter who thrives in a fast-paced marketing environment
  
• 401(k), Short- and Long-Term Disability, Accident & Critical Illness Insurance
  
• Paid vacation that increases with tenure
  
• Six paid holidays (New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas)
  
• Free on-site yoga twice a week
  
• Free monthly visits from a local chiropractor, plus much more!