Digital Marketing Manager

ExecutiveID & Search; Tampa (FL); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Generous paid time off

Support for professional development

Job summary

A dynamic marketing firm is seeking a Digital Marketing Manager in Tampa, Florida, to oversee a comprehensive digital growth strategy. The role requires expertise in analytics, campaign management, and cross-functional collaboration to drive performance across paid channels. The ideal candidate will have at least 3 years of B2B marketing experience, showcasing a strong analytical mindset and proficiency with digital tools. This position offers a competitive salary, health benefits, and opportunities for professional development.

Qualifications

• 3+ years of B2B marketing experience with proven success in paid search and social campaigns.
• Strong analytical skills using web analytics to inform decisions.
• Ability to lead integrated campaigns collaboratively.

Responsibilities

• Lead digital marketing strategy across multiple channels.
• Generate sales pipeline through targeted outreach and partnerships.
• Design data dashboards for campaign monitoring and forecasting.

Skills

B2B marketing experience

Paid search management

Analytical mindset

Project management skills

Multivariate testing

Tools

Looker Studio

HubSpot

Shopify

SEMrush

Job description

Our client is seeking a results-driven Digital Marketing Manager to architect and execute digital growth strategy across the Southeast. Reporting to the company’s Founder & CEO, you'll own the strategy and performance of paid advertising channels—driving qualified pipeline, optimizing conversion rates, and scaling digital presence as they expand across Florida and beyond. This is a high-impact role for a data-driven marketer ready to shape a company's digital future.

Key Responsibilities

• Lead the end-to-end digital marketing strategy across diverse performance channels including paid search, professional social networks, and specialized industry platforms.
• Generate a robust sales pipeline through targeted outreach, retargeting initiatives, and strategic partnerships with sector-specific digital outlets.
• Build and scale campaigns with a focus on measurable ROI and long-term growth objectives.
• Implement rigorous testing frameworks to optimize creative assets, audience targeting, and landing page performance.
• Manage multi-channel budgets to ensure maximum efficiency in customer acquisition costs and lead quality.

Analytics, Reporting, & Optimization

• Design and maintain sophisticated data dashboards to monitor real-time campaign health and forecast future performance trends.
• Provide strategic insights and reporting to senior management to guide resource allocation and high-level decision-making.
• Partner with sales leadership to bridge the gap between marketing spend and revenue, analyzing lead-to-close data and sales cycle efficiency.
• Coordinate with internal teams and external partners to refine the customer journey and maximize conversion touchpoints.

Cross-Functional Collaboration & Growth Initiatives

• Work cross-functionally with sales and operations to ensure high-quality lead handoffs and integrated messaging.
• Refine automated marketing processes, lead scoring models, and CRM integration to streamline the growth engine.
• Represent the brand's digital interests through industry-focused content and professional event participation.
• Keep the organization at the forefront of B2B digital trends and evolving market landscapes.

Qualifications

• 3+ years of professional B2B marketing experience with a proven track record in paid search and social campaign management.
• Strong analytical mindset with deep experience using standard web analytics tools to drive data-informed decisions.
• Demonstrated ability to lead integrated campaigns by collaborating with both creative and technical stakeholders.
• Exceptional project management skills with a proactive, \\"owner\\" mentality.
• Practical expertise in multivariate testing and quantitative performance analysis.

What Makes You Stand Out

• Experience with Looker Studio for reporting and budget monitoring.
• Familiarity managing pay-per-lead programs on industry platforms (review sites).
• Hands-on experience with HubSpot, Shopify, SEMrush, and modern marketing automation stacks.
• Strong visual design and copywriting skills with a track record of bringing creative campaigns to life.
• Background in complex B2B sales cycles, multi-stakeholder buying journeys, or commercial furniture/design industry.
• Competitive base salary with performance-based incentives.
• Comprehensive health, dental, and vision coverage.
• Generous paid time off and holiday schedule.
• Support for ongoing professional development and industry certifications.

If you are a performance-driven marketer who excels in high-impact roles and values strategic autonomy, we invite you to apply!