Growth Marketing Manager - SEM/SEO & Paid Media (In-House)

PostcardMania; Clearwater (FL); Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

401K

Disability

Critical Illness

Paid vacation

Holidays

On-site yoga

Chiropractor visits

Job summary

PostcardMania in Clearwater, FL, is seeking a strategic Performance Marketing Manager to own SEM, SEO and paid media for our three in-house brands (PostcardMania, PCM Integrations and Rocket Print & Mail). This role is not client-facing and focuses on building, optimizing and scaling our own marketing programs.

You will collaborate with content, design, web and analytics teams to drive rankings, traffic and conversions, manage budgets and report performance with dashboards.

Qualifications

• 3+ years in SEM/SEO and paid media management.
• Proven PPC and paid social results with measurable impact.
• Strong SEO practices including technical SEO and content optimization.

Responsibilities

• Own and optimize SEM across three in-house brands.
• Develop and execute SEO strategies to boost rankings, traffic and conversions.
• Plan, launch and optimize PPC campaigns on Google Ads, Microsoft Ads and related platforms.
• Manage paid social campaigns across Meta, TikTok, LinkedIn and others.
• Conduct keyword research, competitive analysis and performance optimization.
• Collaborate with content, design, web and analytics teams to align messaging and landing pages.
• Monitor budgets, bids and pacing to maximize ROI.
• Track, analyze and report performance using analytics dashboards.
• Stay updated on platform changes and best practices.

Job description

PostcardMania in Clearwater, FL, is seeking a strategic Performance Marketing Manager to own SEM, SEO and paid media for our three in-house brands (PostcardMania, PCM Integrations and Rocket Print & Mail). This role is not client-facing and focuses on building, optimizing and scaling our own marketing programs.

You will collaborate with content, design, web and analytics teams to drive rankings, traffic and conversions, manage budgets and report performance with dashboards.