Paid Media Strategy Lead for Growth and Optimization

Intention.ly; Center Square (PA); On-site; USD 70,000 - 90,000; Full time

Job summary

Intention.ly is seeking a Paid Media Strategist to lead paid media strategy and execution for clients. This role requires deep performance marketing expertise, analytical skills, and a passion for measurable outcomes through optimization.

The strategist will develop strategies across various channels, manage budgets, and serve as a trusted advisor to clients. A minimum of 5 years in the field with experience in Google Ads is essential.

Qualifications

• 5–7 years of paid media experience managing multi-channel campaigns.
• Experience managing annual advertising budgets of $500K+.
• Strong expertise in Google Ads and performance marketing strategy.

Responsibilities

• Develop and execute paid media strategies.
• Own performance of client paid media programs.
• Analyze performance trends and identify optimization opportunities.

Skills

Performance marketing expertise

Analytical mindset

Communication skills

Project management

Tools

Google Ads

Analytics tools

Reporting tools

Job description

Intention.ly is seeking a Paid Media Strategist to lead paid media strategy and execution for clients. This role requires deep performance marketing expertise, analytical skills, and a passion for measurable outcomes through optimization.

The strategist will develop strategies across various channels, manage budgets, and serve as a trusted advisor to clients. A minimum of 5 years in the field with experience in Google Ads is essential.