Paid Media Strategist

Intention.ly; Center Square (PA); On-site; USD 70,000 - 90,000; Full time

Job summary

Intention.ly is seeking a Paid Media Strategist to lead paid media strategy and execution for clients. This role requires deep performance marketing expertise, analytical skills, and a passion for measurable outcomes through optimization.

The strategist will develop strategies across various channels, manage budgets, and serve as a trusted advisor to clients. A minimum of 5 years in the field with experience in Google Ads is essential.

Qualifications

• 5–7 years of paid media experience managing multi-channel campaigns.
• Experience managing annual advertising budgets of $500K+.
• Strong expertise in Google Ads and performance marketing strategy.

Responsibilities

• Develop and execute paid media strategies.
• Own performance of client paid media programs.
• Analyze performance trends and identify optimization opportunities.

Skills

Performance marketing expertise

Analytical mindset

Communication skills

Project management

Tools

Google Ads

Analytics tools

Reporting tools

Job description

Intention.ly is seeking an analytical, innovative, and results-oriented Paid Media Strategist to lead paid media strategy and execution across a portfolio of clients. This role is responsible for developing high-performing paid media programs, driving campaign optimization, uncovering actionable insights, and serving as a trusted strategic advisor to clients.

The ideal candidate combines deep performance marketing expertise with a strong analytical mindset, thrives in fast-paced environments, and is passionate about driving measurable business outcomes through continuous testing, optimization, and innovation.

What You'll Do

Client Strategy & Performance Leadership

• Develop and execute paid media strategies across search, social, display, video, and emerging channels aligned to client business objectives.
• Own the strategic direction and performance of client paid media programs, ensuring campaigns deliver against established KPIs and growth goals.
• Manage campaign budgets, forecasting, pacing, and spend allocation to maximize efficiency and ROI.
• Analyze performance trends and proactively identify opportunities for optimization across audiences, creative, bidding strategies, landing pages, and conversion paths.
• Translate campaign data into clear, actionable recommendations that influence client strategy and decision‑making.

Client Relationship Management

• Serve as the primary strategic point of contact for assigned clients, building trusted relationships through proactive communication and consultative guidance.
• Lead client meetings, performance reviews, quarterly planning sessions, and strategic discussions.
• Support client onboarding and account transitions while ensuring a seamless client experience.
• Educate clients on platform developments, industry trends, and emerging opportunities.
• Contribute to team process improvement and paid media best practices.
• Collaborate closely with the Director of Paid Media on account strategy, resource planning, and department initiatives.
• Support quality assurance efforts and help elevate the performance of the broader paid media team.

Performance Optimization & Innovation

• Lead testing initiatives across targeting, messaging, creative, landing pages, bidding strategies, and platform capabilities.
• Evaluate and implement emerging advertising platforms, AI tools, automation solutions, and measurement frameworks.
• Stay current on industry trends and platform updates across Google, Meta, LinkedIn, Reddit, and other relevant channels.

Reporting & Insights

• Utilize analytics, attribution, and reporting tools to measure performance and identify growth opportunities.
• Build and maintain client‑facing dashboards and performance reports.
• Present strategic insights and recommendations that connect channel performance to broader business objectives.
• Implement media measurement infrastructure, including GA4, GSC, GTM, ad platform conversion tracking, UTMs, offline conversions, and CRM‑based reporting.
• Partner with SEO, content, creative, marketing automation, and strategy teams to develop integrated client solutions.
• Ensure channel learnings and performance insights are shared across teams to maximize overall marketing effectiveness.

Required Qualifications

• 5–7 years of paid media experience with a proven track record managing and optimizing multi‑channel campaigns.
• Experience managing annual advertising budgets of $500K+.
• Strong expertise in Google Ads and performance marketing strategy.
• Demonstrated success using analytics and performance data to drive business results.
• Experience leading client relationships and presenting recommendations to stakeholders.
• Strong project management, organization, and communication skills.
• Ability to manage multiple clients and priorities simultaneously.

Preferred Qualifications

• Google Ads Search Certification required; additional certifications in Display, Video, or Analytics preferred.
• Experience managing Performance Max, LinkedIn Ads, Meta Ads, Reddit Ads, and other paid social platforms.
• Familiarity with AI‑powered marketing tools, automation platforms, and advanced reporting solutions.
• Agency experience managing multiple clients simultaneously strongly preferred.