Paid Media Strategist — Data-Driven Growth (Hybrid Austin)

Optimal; Austin (TX); Híbrido; USD 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible Time Off

Paid Leave for New Parents

Health insurance (medical, dental, and

Descripción de la vacante

Optimal is seeking a Paid Media Strategist to lead the overall paid media strategy and delivery for designated clients. The ideal candidate has 2+ years of hands-on experience across Google, Facebook, Amazon and other paid media channels, with strong analytics and client communication skills.

Based in our Austin office, you will drive strategy, campaign creation, optimization, reporting, and budget management in a fast‑growing digital marketing environment.

Formación

• Bachelor’s degree or equivalent in business, marketing, advertising, economics, analytics, or related field.
• 1–2 years of hands-on campaign management in Google Ads, Facebook Ads or other digital channels.
• Proficiency with Microsoft Office Suite with advanced Excel and PowerPoint.
• Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms.
• Strong written and verbal communication and client relationship skills.

Responsabilidades

• Lead strategy development for clients to meet goals and stay on the cutting edge of digital marketing.
• Create and build campaigns from ground up including account setup, organization, copywriting, keywords, bid strategy.
• Manage multi‑channel campaigns across paid search, display and social media; test and optimize bids and ads.
• Build client relationships and act as daily point of contact to set performance goals.
• Perform deep-dive analysis using Google Analytics, Google Ads, Facebook Analytics, Power BI and present findings.
• Manage monthly client advertising budgets up to seven figures and adjust spend based on analysis and industry knowledge.

Conocimientos

Campaign management

Data analysis

Client communication

Educación

Bachelor’s degree in business/marketing/advertising

Herramientas

Google Ads

Facebook Ads

Google Analytics

Excel

PowerPoint

Descripción del empleo

Optimal is seeking a Paid Media Strategist to lead the overall paid media strategy and delivery for designated clients. The ideal candidate has 2+ years of hands-on experience across Google, Facebook, Amazon and other paid media channels, with strong analytics and client communication skills.

Based in our Austin office, you will drive strategy, campaign creation, optimization, reporting, and budget management in a fast‑growing digital marketing environment.