Paid Media Manager - Hybrid (SEM, Social & Programmatic)

Lead Allies Inc; New York (NY); Hybrid; USD 64,000 - 147,000; Full time

Benefits offered by this job

Unlimited vacation

Phone stipend

Medical, Dental, Vision

401K with matching

Dog‑friendly office

Hybrid work opportunity

Professional development program

Seamless allowance $50/week

Job summary

Lead Allies Inc. is seeking a Paid Media Manager in New York (Hybrid) to lead and mentor a small team of digital buyers and strategists.

You will drive SEM and paid social campaigns across Google Ads, YouTube, Meta, and TikTok, ensuring alignment with client goals and cross‑regional strategy. You will optimize multi‑channel campaigns, analyze data for actionable insights, and collaborate with strategists and clients to deliver measurable growth.

Qualifications

• 3+ years hands‑on experience running paid campaigns in Google Ads or/and Search Ads 360, including Shopping and YouTube.
• Hands‑on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven track record with SEM and paid social campaign execution, optimization, and strategy.
• Agency experience is highly preferred.

Responsibilities

• Lead and mentor a small cross‑functional team of digital buyers/strategists.
• Plan, execute, and optimize SEM campaigns (Google Search, Shopping, YouTube) and paid social (Meta, TikTok).
• Oversee integrated campaigns across search, social, display, and programmatic channels.
• Analyze performance data and provide actionable insights to improve efficiency.
• Build strong client relationships and align media strategies across regions.

Skills

Paid media management

SEM campaigns

YouTube Ads

Meta Ads Manager

Team leadership

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Search Ads 360

Job description

Lead Allies Inc. is seeking a Paid Media Manager in New York (Hybrid) to lead and mentor a small team of digital buyers and strategists.

You will drive SEM and paid social campaigns across Google Ads, YouTube, Meta, and TikTok, ensuring alignment with client goals and cross‑regional strategy. You will optimize multi‑channel campaigns, analyze data for actionable insights, and collaborate with strategists and clients to deliver measurable growth.