Paid Media Strategy Lead

GoTo Foods, LLC; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

GoTo Foods, LLC seeks a Manager, Media Planning and Strategy to own the day-to-day paid media plan and execute across social, search, programmatic, and partnerships. The role drives subscription/pass amplification and supports global brand activation work where applicable.

Reporting to the Sr. Director, you will collaborate with IMC and analytics partners, manage brand-funded investments per standards, and deliver monthly performance reporting. Travel up to 25% may be required.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 5+ years in paid media planning and buying.
• Strong paid social and paid search execution.
• ROAS measurement and attribution discussions experience.
• Multi-brand or portfolio marketing experience.
• Experience launching subscription or pass-based products.

Responsibilities

• Own the paid media plan across paid social, paid search, programmatic, and partnerships.
• Deliver paid amplification for subscriptions and major activations.
• Execute day-to-day media buying, optimization, and post-campaign analysis.
• Report media investments and ROAS to leadership.
• Collaborate with IMC Lead and partners on flight calendars and measurement.
• Produce monthly paid media performance reports.
• Manage budgets per approved plans and investment standards.

Skills

Cross-functional credibility

IMC & owned channels

Analytics partners

Post-campaign reporting

Written & verbal communication

Fiduciary marketing investments

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Job description

GoTo Foods, LLC seeks a Manager, Media Planning and Strategy to own the day-to-day paid media plan and execute across social, search, programmatic, and partnerships. The role drives subscription/pass amplification and supports global brand activation work where applicable.

Reporting to the Sr. Director, you will collaborate with IMC and analytics partners, manage brand-funded investments per standards, and deliver monthly performance reporting. Travel up to 25% may be required.