Strategic Paid Media Lead: Social, Search & Programmatic

GoTo Foods; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

GoTo Foods is seeking a Manager, Media Planning and Strategy in Atlanta to own the day-to-day paid media plan and execution for an assigned brand. This role translates brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels, ensuring alignment with subscription/pass programs and global activation work when applicable.

You will lead day-to-day media buying, in-flight optimization, and post-campaign analysis, report ROAS and

Qualifications

• 5+ years of paid media planning and buying experience.
• Strong paid social and paid search execution experience.
• Experience with ROAS measurement and attribution discussions.
• Experience launching subscription or pass-based products is a plus.

Responsibilities

• Own the assigned brand's paid media plan across paid social, paid search, programmatic, and partnership channels.
• Deliver paid amplification for subscription/pass programs and other major brand activations.
• Execute day-to-day media buying, in-flight optimization, and post-campaign analysis.
• Report working- vs. non-working-dollar splits for the brand's marketing investments.
• Collaborate with IMC Lead and pod partners on flight calendaring and measurement.
• Produce monthly paid media performance reporting to the Chief Brand Officer.

Skills

Paid media planning

Paid social

Paid search

Programmatic

Attribution analysis

Communication skills

Budget management

Education

Bachelor's degree in Marketing or related field

Job description

GoTo Foods is seeking a Manager, Media Planning and Strategy in Atlanta to own the day-to-day paid media plan and execution for an assigned brand. This role translates brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels, ensuring alignment with subscription/pass programs and global activation work when applicable.

You will lead day-to-day media buying, in-flight optimization, and post-campaign analysis, report ROAS and