Manager, Media Planning & Strategy

GoTo Foods, LLC; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

GoTo Foods, LLC seeks a Manager, Media Planning and Strategy to own the day-to-day paid media plan and execute across social, search, programmatic, and partnerships. The role drives subscription/pass amplification and supports global brand activation work where applicable.

Reporting to the Sr. Director, you will collaborate with IMC and analytics partners, manage brand-funded investments per standards, and deliver monthly performance reporting. Travel up to 25% may be required.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 5+ years in paid media planning and buying.
• Strong paid social and paid search execution.
• ROAS measurement and attribution discussions experience.
• Multi-brand or portfolio marketing experience.
• Experience launching subscription or pass-based products.

Responsibilities

• Own the paid media plan across paid social, paid search, programmatic, and partnerships.
• Deliver paid amplification for subscriptions and major activations.
• Execute day-to-day media buying, optimization, and post-campaign analysis.
• Report media investments and ROAS to leadership.
• Collaborate with IMC Lead and partners on flight calendars and measurement.
• Produce monthly paid media performance reports.
• Manage budgets per approved plans and investment standards.

Skills

Cross-functional credibility

IMC & owned channels

Analytics partners

Post-campaign reporting

Written & verbal communication

Fiduciary marketing investments

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Job description

Job Summary

The Manager, Media Planning and Strategy reports to the Sr. Director, Media Planning and Strategy and owns the day-to-day paid media plan and execution for an assigned brand. This role is accountable for translating brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels — and for delivering paid amplification of subscription/pass programs and global brand activation work when applicable.

Essential Functions

• Own the assigned brand's paid media plan across paid social, paid search, programmatic, and partnership channels.
• Deliver paid amplification for subscription/pass programs and other major brand activations.
• Execute day-to-day media buying, in-flight optimization, and post-campaign analysis.
• Report working- vs. non-working-dollar splits for the assigned brand's marketing investments.
• Integrate with the assigned brand's pod IMC Lead and shared pod partners on flight calendaring and measurement.
• Produce monthly paid media performance reporting to the assigned brand's Chief Brand Officer.
• Manage budgets in accordance with approved plans and the Company's brand-funded marketing investment standards.

Education

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.

Work Experience

• 5+ years of paid media planning and buying experience.
• Strong paid social and paid search execution experience.
• Demonstrated experience with ROAS measurement and attribution discussions.
• Multi-brand, franchise, or portfolio marketing context preferred.
• Experience launching subscription or pass-based products preferred.

Skills

• Strong cross-functional credibility with IMC, owned channels, and analytics partners.
• Ability to manage high-visibility brand moments and time-sensitive activations with discipline.
• Strong analytical and post-campaign reporting skills.
• Strong written and verbal communication skills.
• Sound judgment in managing brand-funded marketing investments to fiduciary standards.

Travel Requirement

• May be required to travel up to 25% of the time