Manager, Media Planning & Strategy

GoTo Foods; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

GoTo Foods is seeking a Manager, Media Planning and Strategy in Atlanta to own the day-to-day paid media plan and execution for an assigned brand. This role translates brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels, ensuring alignment with subscription/pass programs and global activation work when applicable.

You will lead day-to-day media buying, in-flight optimization, and post-campaign analysis, report ROAS and

Qualifications

• 5+ years of paid media planning and buying experience.
• Strong paid social and paid search execution experience.
• Experience with ROAS measurement and attribution discussions.
• Experience launching subscription or pass-based products is a plus.

Responsibilities

• Own the assigned brand's paid media plan across paid social, paid search, programmatic, and partnership channels.
• Deliver paid amplification for subscription/pass programs and other major brand activations.
• Execute day-to-day media buying, in-flight optimization, and post-campaign analysis.
• Report working- vs. non-working-dollar splits for the brand's marketing investments.
• Collaborate with IMC Lead and pod partners on flight calendaring and measurement.
• Produce monthly paid media performance reporting to the Chief Brand Officer.

Skills

Paid media planning

Paid social

Paid search

Programmatic

Attribution analysis

Communication skills

Budget management

Education

Bachelor's degree in Marketing or related field

Job description

The Manager, Media Planning and Strategy reports to the Sr. Director, Media Planning and Strategy and owns the day-to-day paid media plan and execution for an assigned brand. This role is accountable for translating brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels – and for delivering paid amplification of subscription/pass programs and global brand activation work when applicable.

Essential Functions

• Own the assigned brand's paid media plan across paid social, paid search, programmatic, and partnership channels.
• Deliver paid amplification for subscription/pass programs and other major brand activations.
• Execute day-to-day media buying, in-flight optimization, and post-campaign analysis.
• Report working- vs. non-working-dollar splits for the assigned brand's marketing investments.
• Integrate with the assigned brand's pod IMC Lead and shared pod partners on flight calendaring and measurement.
• Produce monthly paid media performance reporting to the assigned brand's Chief Brand Officer.
• Manage budgets in accordance with approved plans and the Company's brand-funded marketing investment standards.

Education

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.

Work Experience

• 5+ years of paid media planning and buying experience.
• Strong paid social and paid search execution experience.
• Demonstrated experience with ROAS measurement and attribution discussions.
• Multi-brand, franchise, or portfolio marketing context preferred.
• Experience launching subscription or pass-based products preferred.

Skills

• Strong cross-functional credibility with IMC, owned channels, and analytics partners.
• Ability to manage high-visibility brand moments and time-sensitive activations with discipline.
• Strong analytical and post-campaign reporting skills.
• Strong written and verbal communication skills.
• Sound judgment in managing brand-funded marketing investments to fiduciary standards.

Travel Requirement

• May be required to travel up to 25% of the time.