Paid Media Strategist (Remote, Philadelphia)

Blacksmith Agency LLC; Pennsylvania; À distance; USD 70 000 - 110 000; Plein temps

Résumé du poste

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budgets, roadmaps, and narrative in client conversations.

You are the strategic voice, delivering campaign optimization across Google Ads, Meta, LinkedIn, and Microsoft Ads, and driving 90-day and quarterly client roadmaps with clear storytelling of the numbers.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsabilités

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Conversion tracking and attribution with GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers.
• Drive account growth: retention, upsell and long-term relationships.

Outils

Google Ads

Meta

LinkedIn Ads

Microsoft Advertising

Description du poste

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.